[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The Double Date gang continues to crush it in our Global Top 50 ranking. While that channel itself dropped down to fifth place in this week’s YouTube viewership chart, the two couples who go on the titular double date are occupying the top two spots. Jasmin and James repeated as #1s in the Global Top 50 after collecting more than three billion weekly views, while Cadel and Mia finished right behind their buddies.
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The rest of the Global Top 50 is filled with the usual assortment of Kpop Demon Hunters references, Italian brainrot, and colorful children’s channels. If you’re trying to make sense of all the silliness, we can give you a hand.
Will today’s crafty kids grow up to become farmers?
According to a classic trope, young rural people can’t wait to grow up, depart their bucolic surroundings, and make it in the big city. In the age of YouTube Shorts, however, that story might be playing out in reverse. People from all walks of life are becoming captivated by rural settings, and they’re appreciating crafty projects as well — could there be a link between those two phenomena?
Let’s begin in the world of crafts, which, as always, is currently a big category on YouTube. Kids who love to tinker, experiment, and build are getting all sorts of ideas from short-form videos that often incorporate ASMR sounds or other auditory elements.
One crafty channel that is currently enjoying a moment is called Handmade by Nam. The Bangladesh-based hub has all the elements of a popular short-form crafts channel. With its child protagonist, lush settings, colorful gadgets, and sharp sound effects, Handmade by Nam draws in kids around the world who appreciate Nam’s handy creations.
During the last full week of January, Handmade by Nam collected 550.7 million weekly views. That was an exponentially larger sum than its previous seven-day total, and it surged into 22nd place in the Global Top 50 as a result.
So, we know that crafty kids’ channels are still hot on YouTube. Now, let’s connect that to the world of farming. One thing that kids seem to enjoy from these videos is the efficiency of the featured machines. After all, there’s a reason the video I embedded above ends with Nam hitting his target from a distance.
Efficiency is the name of the game on industrial farms, which is why so many of the agricultural channels that become popular on YouTube Shorts are based around mechanical tools like harvesters. One of the channels in this week’s Global Top 50 is called Everyday Farmer, and it depicts rural workers who are masters of their respective crafts. I don’t know why such fanciful contraptions are used to extrude oils from seeds, but those gadgets aren’t just handy — kids love them, too.
That’s why Everyday Farmers was able to get 422.3 million weekly views during our most recent seven-day measurement period. It’s unclear if the farmers in question even know they’re ending up on YouTube Shorts, but their appearances there are reaching more people than their goods ever could.
Data via Gospel Stats
Is there a professional correlation here? Will the children who watch crafty videos grow up to become farmers themselves?
Obviously, we can’t say yet. But the crafts channels and the farm channels seem to go viral for similar reasons, so there might be more to that correlation than mere coincidence.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 19
- United States: 6
- Indonesia: 5
- Australia, Bangladesh, Canada, Egypt, South Korea, and Taiwan: 2
- Brazil, China, Germany, Hong Kong, Peru, Russia, and Vietnam: 1
This week, 43 channels in the Top 50 are primarily active on YouTube Shorts.
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