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Tom Brady is the football GOAT. Now, on YouTube, he wants to be the football trivia GOAT.

Topping Tom Brady on the football field is no small ask, but topping him in the realm of sports trivia might be a bit easier. The legendary QB and current FOX Sports analyst puts his sports acumen to the test in the first episode of a new YouTube trivia show titled Chasers.

Brady is working behind the scenes for Chasers, which comes from his production company Shadow Lion. He also steps in front of the camera for the first episode, serving as the inaugural celebrity guest for host Kevin Bonner. As it turns out, Brady’s football knowledge base is almost as big as his trophy collection.

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With a format based around trading cards, Chasers makes connections between its questions and its guests. In that sense, it shares some commonalities with the chicken wing interview show Hot Ones; both shows turn basic questions into deep dives, exploring guests’ personal histories in the process.

Chasers is also drafting off of a growing number of sports trivia shows that live on YouTube. Quizzing is a content category that’s tailor-made for short-form consumption. After all, retention is the key to success on Shorts, and what better way to keep viewers watching than by making them wait until the end of the video to learn the answer to a stumper? Some sports trivia channels with big followings on Shorts, like Bebida

, have used the same “find the connection” trivia format Shadow Lion is bringing to Chasers.

Brady’s trivia show also brings him closer to a community of sports eggheads who frequently collaborate with one another in quiz competitions. The biggest names in the sports world are eager to team up with creators — just look at Steph Curry — and YouTube’s Brandcast presentation made it clear that the platform is more than willing to facilitate partnerships between legendary athletes and rising creators.

“Cards and collectables are on fire, but often times people don’t know where to start,” Bonner said in a statement. “Chasers, an original home-grown Shadow Lion social show, will be an open door that starts with great conversation and invites people of all ages into the space.”

Chasers can be found on a YouTube channel of the same name. With its synthesis of trading cards, trivia, sports, and creator culture, Shadow Lion’s series is certainly ambitious. But if you watched Tom Brady play, you know that he likes to throw deep — and he tends to connect when he does.

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Published by
Sam Gutelle

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