Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.
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MrBeast and Lucie Fink each take two videos in this week’s top 5, with a little alliteration in their sponsor names: Shopify and Sam’s Club.
We have an interesting dichotomy here. With MrBeast, he’s continuing to make 2026 his year of ubersprawling video ideas, all with enormous amounts of money involved. And with Fink, she’s racking up over 30 million views with #relatable budget shopping. On opposite ends of the $$$ spectrum, they’re both dominating for views.
Check it all out below…
#1 50 Streamers Fight for $1,000,000
Channel: MrBeast
Brand: Shopify
Views: 93,917,507
MrBeast is on a tear. He started 2026 by getting 30 celebrities to fight for $1 million, and now he’s got 50 of the biggest streamers fighting for the same amount. Ludwig, Pokimane, Ibai, Fanum, Quackity, Inoxtag, YourRage, Tfue, Agent00 and more all gathered to face his dastardly gauntlet of challenges.
And, of course, a video with this much star power is a shoo-in for spot #1 on this week’s list. To date, the competition has racked up nearly 100 million views–and every view went not just to MrBeast, but to his longtime partner Shopify. Shopify continues to be one of the most prolific sponsors on YouTube; this week alone, it sponsored nearly 40 videos…including #2.
#2 Last Streamer Standing Wins $1,000,000
Channel: MrBeast
Brand: Shopify
Views: 35,760,653
MrBeast might be known for his extremely ideated, extremely polished VODs, but sometimes he does in fact go live. This three-hour stream ties into video #1, and follows the final four contestants–Rubius, YourRage, Rakai, and Ski Mask the Slump God–through their last challenges to see who will walk away with a cool $1 mil to give away to their viewers.
This format may sound familiar, because it popped up in MrBeast’s #1 video for last week’s report, too. While many of his non-celeb competitors end up winning cash for themselves, with competitions like this, MrBeast targets viewers as the ultimate winners. It’s a solid PR strat: Viewers tune in to see if their favorite streamer wins, and the streamer can (ideally) make a much-watched event out of divvying up the milli between their fans.
And, once again, Shopify benefits, grabbing a further 35 million views for its ecom offerings.
#3 YES, my husband narrated my trip to Sam’s Club
Channel: Lucie Fink
Brand: Sam’s Club
Views: 18,018,944
Lucie Fink and Sam’s Club want you to head home with all the essentials…and then some. In this double set of videos (#3 and #4), their goal is showing how easy it is to keep picking up item after item off Sam’s Club’s shelves.
First up is this minute-long clip featuring Fink’s husband doing her voiceover. It’s a popular trend, largely in the fashion & beauty space, but it works well for an ad, because as Fink is touring the Club, excitedly grabbing tins of olives and flowers for a girls’ night, her husband has a sort of droll and ironic sales-y delivery with a touch of occasional whimsy. The combo feels more like an ad than a lot of sponcon, but in a charming way. It’s not hard to see why…….
#4 The YES…AND effect is real.
Channel: Lucie Fink
Brand: Sam’s Club
Views: 15,213,342
….Sam’s Club signed a multi-video partnership with Fink and her family. Much like video #3, this Short follows the Finks as they make a “quick pit stop” at Sam’s Club, only to end up finding a whole bunch of stuff that wasn’t on their list.
As a person who buys groceries on a budget, I can safely say this is a relatable occurrence. Sometimes that container of pomegranate-crusted cashews just catches your eye and then you end up spending an extra ten bucks, y’know? And Sam’s Club’s real goal here is to show off the breadth of its offerings–how you can just stop for road trip snacks, but you could also find whatever you need to “refresh your entire house for spring,” as Fink puts it.
People have tighter wallets these days, so we’re curious if these sorts of videos are resonating. Views don’t lie, though: This has 15 million, and Sam’s also clinched spots #9 and #11 this week thanks to two videos from another partner, Johnny Morales.
BONUS #2,664 Terms and conditions apply. Cards issued by Celtic Bank and Sutton Bank, Members FDIC. #Ad
Channel: Amalfi Jets
Brand: Ramp
Views: 36,968
Yo dawg, I heard you like ads, so I put an ad in your ad.
Is that meme still funny in 2026 or are we just old?
Anyway, the bonus vid for this week caught my eye thanks to its title. That title, in the holy land of YouTube, where titles reign supreme? Where LinkedIn creator economy gurus agonize for hours over whether using “a” or “the” will get more eyeballs?
Now, granted, this is a Short, so nobody is choosing to watch it based on the title, nor seeing the title pop up directly on the video. So the uploader is using it as a disclosure section. But the other interesting thing here is that the uploader isn’t an individual creator–it’s a brand: private jet charter company Amalfi Jets. Amalfi makes a lot of social content (~15M views per month, according to Gospel), and that’s the ticket for corporate money management service Ramp.
The two companies have been partnered for a while, and this 34-second upload is Amalfi’s typical scripted style, promoting Ramp as the solution to company audits. It makes sense as a mesh, considering the financial prestige associated with private jets.
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.
