Yet another digital media company is riding the podcast wave. This time, beehiiv is the platform making moves: The newsletter hub and website builder has announced that it will let its users host, distribute, and monetize podcasts.
Late last month, Semafor reported that beehiiv was reaching out to independent podcasters who were partnered with rival platforms like Substack and Patreon. Those creators were being recruited for a podcast program that will fit into beehiiv’s growing arsenal of services and revenue streams.
A few days later, beehiiv confirmed its podcast push. The first slate of shows to be hosted through the platform includes Avni Barman‘s Genshe, Brian Morrissey‘s The Rebooting, and Dr. Katelyn Jetelina‘s The Most Important Question.
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A podcast boom that began in the early 2020s shows no signs of slowing down in 2026. YouTube has rolled out new ad formats for its podcast library, and Apple has made a bold move into the world of video podcasts. Recent findings from Edison Research explain why media companies are so eager to get into podcasts. The firm’s Infinite Dial report found that four out of five Americans have either listened to or watched one of those shows.
With so many players already active in the field, there’s not much room for beehiiv to elbow its way in, but the platform boasts a few advantages that have helped it appeal to its early partners. For starters, beehiiv won’t take a cut of the revenue generated by the podcasts it hosts. Instead, according to Semafor, the plan is to charge creators a flat fee and give them full control of their future earnings.
Creators will also be able to integrate podcasts into other beehiiv products. The current crop of beehiiv newsletters (including our own Tubefilter newsletter) reaches more than 15,000 paid subscribers, and exclusive podcast access can now be bundled with those newsletter subscriptions. In addition, beehiiv operates as a website builder, and it is giving its podcast partners customizable webpages for their shows, pulling traffic away from third-party hubs like Spotify, Apple, and YouTube.
Versatility is a valuable asset in the crowded podcast space. That’s one reason why Spotify is such a powerful force when it comes to podcast hosting. The Stockholm-based platform hosts more than half of all global podcasts. Those creators get access to a huge streaming audience and a sophisticated monetization program, so Spotify’s pitch is hard to beat.
Tyler Denk, the CEO of beehiiv, believes that his company’s prowess in the newsletter space could help it attract podcasters who are eager to branch out into other formats. “We believe a newsletter should be a core piece of infrastructure for any podcast,” Denk told TechCrunch. “It’s how you own your audience, expand distribution, and create more real estate for advertisers. Podcasters who want to launch a newsletter will find a natural home here. Growth is one of the biggest challenges in podcasting. Newsletters drive podcast downloads. Podcasts drive newsletter signups. The two reinforce each other, and right now creators are managing that across fragmented tools. We’re fixing that.”
That multi-pronged approach is making beehiiv a compelling choice for thousands of creators. The platform has venture capital funding and a top creator lineup on its side, so it’s well equipped to continue turning itself into a one-stop shop for digital professionals.
