MrBeast filed a trademark for a financial services company (and a bunch of other stuff)

If MrBeast‘s filings with the U.S. Patent and Trademark Office are any indication, the top creator will stay busy as he consolidates his YouTube empire. Among the many irons Jimmy Donaldson has in the proverbial fire, the man known as MrBeast is cooking up a financial services firm that could include banking, advising, and crypto components.

In recent months, Donaldson has filed trademark applications for several phrases, including “MrBeast Financial.” According to the filing, the proposed venture would consist of “downloadable software in the nature of a mobile application for banking services, short-term cash advances, providing cryptocurrency exchange services, providing investment banking services and investment management services, providing consumer lending services and insurance services, providing financial advisory and consultancy services, providing financial planning services, and providing financial wellness education services.”

Should such a service come to fruition, it would expand the work MrBeast has already done within the financial sphere. He invested in Current in 2021, and he has incorporated the fintech company into several of his videos.

In recent years, however, Donaldson has started developing more in-house capabilites to go along with his external partnerships. For example, in the world of telecom, the longtime Samsung partner is rumored to be building his own mobile phone company. His MrBeast Financial trademark feels like a similar move, albeit in a different industry.

The idea of a financial firm led by a man who loses money on his blockbuster videos may seem like an odd premise, but there’s evidence to suggest that MrBeast Financial could find a devoted customer base. According to data from Precise TV, viewers between the ages of 13 and 17 are the most common demographic among MrBeast’s audience. That cohort accounts for 39% of his viewers, and many 13-to-17-year-olds are also ready to make money moves. According to a 2022 report, 49% of teens open their first bank accounts during that time, often when they land their first jobs.

Even if MrBeast Financial doesn’t pan out, Trademark Office data shows that Donaldson has many other ideas he can fall back on. His recent filings include phrases like “Vyro” and “Beast Mode.” (Marshawn Lynch might have something to say about that last one.)

Based on all those official registrations, we can tell that the MrBeast idea machine is as busy as it’s always been. I don’t blame Donaldson for the flurry of activity; when you’re trying to build a $5 billion company, you need to develop enough business ideas to keep the growth coming.