Your essential preview for MIPCOM Cannes’ creator-forward festival programming

Long-running annual TV trade show MIPCOM returns to the Palais des Festivals in Cannes, France, Oct. 13-16–and this year it has plans to “[place] the creator economy at the very heart of the world’s largest market for television and streaming content.”

We already unveiled MIPCOM 2025’s biggest creator economy additions and expansions, including a major presence from YouTube. But there’s a lot more to look forward to at this event, so ahead of its kickoff this Monday, we wanted to highlight the speakers and programming that will help make this year’s MIPCOM the best yet.

Attendees can anticipate seeing a swath of platforms, brands, and legacy studios, including YouTube, TikTok, Snapchat, Disney, BBC, Fox Entertainment Global, Lionsgate, Paramount, Sony, Warner Bros. Discovery, Indeed, and Mattel.

Keynotes will come from executives including…

• Robbie Brenner, President and Co-Chief Content Officer of Mattel Studios
• Josh Silverman, Chief Franchise Officer and Co-Chief Content Officer
• Kim Miller Olko, CMO of Toys “R” Us and President of Toys “R” Us Studios
• Elisabeth d’Arvieu, CEO of Mediawan Pictures
• and Marco Bassetti, CEO of Banijay Entertainment and Banjiay Live

Meanwhile, scheduled premieres and celebrity appearances include…

• Mediawan and Toys “R” Us-produced anime series Ki&Hi in the Panda Kingdom will premiere at MIPJUNIOR, a dedicated kids’ conference and networking event within MIPCOM that wants to “help companies maximize business across attention, creator and experience economies.” The series is based on the manga by YouTuber Kevin Tran, who’ll be there to watch its debut with attendees.
• Boston Blue (Paramount) and The Miniature Wife (Sony Pictures Television) will premiere with visits from cast members Donnie Wahlberg, Sonequa Martin-Green, Matthew Macfadyen, O-T Fagbenle, and Sian Clifford.

Also noteworthy here is other MIPJUNIOR programming, like keynotes and panels from…

• Alexis Rice, YouTube’s Global Youth Partnerships Lead, and Andy Yeatman, CEO of Miraculous Corp
• YouTuber family The McCartys
• pocket.watch Founder/CEO Chris Williams
• Paul Telner, Head of Programming at Viral Nation
• and Wind Sun Sky Entertainment Founder/CEO Catherine Winder

(We’ve written about The McCartys and how Telner, Winder, and Viral Nation are making an animated series based on their content. Check that story out here.)

As for other content creator involvement, MIPCOM especially highlighted special Grand Auditorium sessions that focus on “where next-gen storytelling meets global entertainment,” and examine audience habits across social platforms. Those sessions will feature participation by…

• After Party Studios’ co-founders: creator-focused film director RVBBERDUCK
  and YouTuber Callux
• Dhar Mann
• Dhar Mann Studios CEO Sean Atkins
• Tubi VP of Creator Partnerships Kudzi Chimkubu
• What’s Trending CEO Shira Lazar (host)
• and Lea Karam, Founder/CEO of Mindscope (host)

Over at the MIP Creative Hub on Cannes Beachfront, attendees can catch sessions from industry experts like…

• Joshua Barnett, Managing Director of After Party Studios
• Nicole Morganti, Head of Local Originals at Amazon Studios
• Lucas Green, Chief Content Officer at Banijay
• Kate Phillips, Chief Content Officer at BBC
• Lisa Perrin, Managing Director of International at ITV Studios
• Becky Gardner, Head of Originals at LadBible Group
• Tobias Hoss, SVP of Operations at Lunar X
• Amie Parker-Williams, Director of Digital Commissioning and Production at MTV
• Jonathan Shrank, VP of Streaming & Content Partnerships at TheSoul Publishing
• Soraya Castellanos, Head of Programs and Partnerships EMEA at TikTok
• Paul Telner, Head of Programming at Viral Nation
• and last but not least Justine Ryst, Managing Director of France and Regional Director of Southern Europe at YouTube

Not enough for you? There’s also the Innovation Lab with summits on AI, FAST, AVOD, and connected TV, plus networking and demo spaces and a brand-new workshop series from YouTube.

Those workshops will cover strategies for audience engagement and effective monetization, and will be hosted by executives from content optimization/monetization company Merzigo and production/distribution/monetization outfit Little Dot Studios.

Finally, across the event are various festivals and the MIP Creative Hub, all of which have “the aim of nurturing new brand-led stories through showcases and case studies,” organizers say. Speakers there hail from Banijay, BBC, Digitas, Forbes, Indeed, UTA, Toys “R” Us, and more.

The ultimate goal with this year’s MIPCOM programming? “Bridging the worlds of TV, tech, and creator-led entertainment,” Lucy Smith, Director of MIPCOM Cannes, said in a statement. “[T]his year’s edition of MIPCOM CANNES promises to be more vibrant, diverse, future-facing and productive than ever before.”

Tickets for the event are currently available, starting at €1,740 for a Visitor Pass, €2,540 for a Premium Pass (Visitor perks + access to a lounge and dedicated business spaces), and €3,540 for a Prestige Pass (all previous perks + concierge, transport services, hotel booking service, and fast-track access into the event).

Check out tickets here. See you next week!

MIPCOM Cannes is a Tubefilter partner.