Top 5 Branded Videos of the Week: The businesses

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.

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Feastables continues getting some serious air time in this week’s Gospel Stats Brand Report. But we also have one more repeat from last week: Marques Brownlee, who’s milking the iPhone 17 release for as much content as possible–and clearly that’s doing well with viewers. The other two videos in our top 5 this week come from businesses being sponsored by other businesses. Now that’s B2B.

Check ’em all out right here:

#1 Making MrBeast A Feastables Milkshake
Channel: MrBeast 2
Brand: Feastables
Views: 55,792,691

If you’ve been counting, you’ll know this is the third straight week where MrBeast and Feastables are in the #1 spot on our list. Like we mentioned last week, the Feastables family has been growing rather quickly, adding new hazelnut cups and expanding into gummy candy and chocolate milk.

Unlike most other videos uploaded to MrBeast’s channel(s), though, this one doesn’t actually feature him as the frontman. Instead, it’s longtime friend/cast member Nolan Hansen, who takes viewers through the splashily edited process of making MrBeast a sweet treat with his new Feastables milk. inb4 the next FoodTok craze?

#2 Survive 1000 Days, Win $100,000
Channel: MrBeast Gaming
Brand: Lenovo
Views: 33,572,292

Thought we were done with MrBeast? Nope. He also scooped up a second sponsorship this week–this time for a company he doesn’t own. Tech company Lenovo sponsored his secondary channel MrBeast Gaming for the latest in a series of videos where he pits gamers against one another in (digital) feats of survival for (very real) cash prizes. In this case, four dudes have to try surviving 1,000 (in-game) days in the world of hardcore Minecraft, where everything–from the wildlife to the weather to the ground itself–is out to game-end you.

#3 To cut & fit the butcher block counter top I used the ​⁠@festool-canada TS 60 and PS 420 jig saw
Channel: The Dusty Lumber Co
Brand: Festool
Views: 9,859,896

YouTube’s Creator Liaison Rene Ritchie says when it comes to Shorts, video titles don’t matter

, and creators should focus on making engaging, entertaining content. As you can see in this video, the title was a bit…unusual. If it were a long-form video, people might skip over it because the title is an entire ad within itself. But it’s a Short, and therefore mostly found by vertical swiping where viewers don’t even read video titles. It’s easy to see why this video got the attention it did: clear, crisp, ASMR-style audio and video of an expert professional at work–a genre that became popular during COVID and has continued to grow.

It’s always cool seeing small businesses find YouTube success–especially when they’re being sponsored by companies that make tools essential for their careers. In this case, The Dusty Lumber Co was sponsored by toolmaker Festool. We’re betting Festool is pretty happy, because not only did this video come in #3 with a whopping 9.8 million views, but a second Dusty Lumber Co video it paid for came in #13 this week.

#4 iPhone 17/Pro/Air Unboxing: 1 Hot Take!
Channel: Marques Brownlee
Brand: dbrand
Views: 7,068,959

Marques Brownlee was in spot #2 last week with his first lengthy preview of the next iPhone. His iPhone uploads (where he gets new models before pretty much anyone in the general public) are his most popular and most watched videos, and last week, he used their attention-grabbing nature to promote Ridge, the wallet company where he is Chief Creative Officer. This week, he’s back with longtime sponsor dbrand, which (appropriately) makes device cases. dbrand sponsored around ~10 videos this week alone (to be expected during new tech announcement season), while Ridge sponsored one: #1,709, from Neebs Gaming.

BONUS #2,527 These Are Incomprehensibly Good!
Channel: Hercules Candy
Brand: Surfshark VPN
Views: 37,595

Who’s hungry? Us. We’re hungry. And just in time for Halloween treat season, New York-based family-owned confection shop Hercules Candy is here to deliver. Like we mentioned above, we’re always keen to see small businesses get attention on YouTube, and we’re even keener to see that attention result in extra income from other businesses supporting them. Here, it’s prolific YouTube sponsor Surfshark VPN giving Hercules a boost, along with ~20 other videos this week.

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…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.