brilliant

• Top 5 Branded Videos of the Week: MrBeast, Mrwhosetheboss, and some 3D-printed nuggs
• Top 5 Branded Videos of the Week: Trick or treat

  With Halloween right around the corner, creators like MrBeast and Salish Matter picked this week to serve up a trick-or-treat grab bag of videos. We have milk, a good old-fashioned game of tag, some bros chilling five feet apart, and a creator with just 29,000 subscribers coming in handily at spot #4.

  
• Top 5 Branded Videos of the Week: Lost in lake

  This week's Gospel Stats report leads with three videos that are emblematic of modern YouTube. They have attention-grabbing premises, eye-catching thumbnails, and--for the first time in a while--are all long-form. Shorts does still have a foothold in this week's list, but we definitely saw a return to long-form domination led by creators who've spent years perfecting the art of keeping viewers glued for hours.

  
• Top 5 Branded Videos of the Week: Love is in the air

  Sometimes our Gospel Stats Weekly Brand Reports seem to have a theme, as if thousands of creators in thousands of niches decided to unite across the internet in some tacit agreement that, yes, everyone's meditating on that this week. But other weeks, like this week, are just as interesting: A collection of videos with diversity of topic, form, and function that shows off how YouTube continues to be a place for creators of all sorts to share what they're up to.

  
• Top 5 Branded Videos of the Week: Got jerky?
• Top 5 Branded Videos of the Week: The businesses
• Top 5 Branded Videos of the Week: Balls and chains
• Top 5 Branded Videos of the Week: SWAT clock, seitan turkey, and Shaq on stream
• Top 5 Branded Videos of the Week: One salad, two bombs, and three Joe Rogans
• Top 5 Branded Videos of the Week: JD Vance, PewDiePie, and “the internet’s oldest lie”
• Top 5 Branded Videos of the Week: The election, an Aston Martin, and one very haunted school
• Top 5 Branded Videos of the Week: Nuts, nopes, and practical engineering