Top 5 Branded Videos of the Week: MrBeast, Druski, Daddy

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.

Our latest Gospel Stats Weekly Brand Report looks more like an evening on early 2000s MTV than a day on YouTube in 2025. We’ve got MrBeast and Druski making next-gen reality shows, a true crime documentary reminiscent of The First 48, and a Love Island post-mortem that would make a Real Housewife proud. Then there’s the requisite Travel Channel content with a look at seerasan‘s life in Tokyo.

Tune in here:

#1 Survive 100 Days Trapped In A Private Jet, Keep It
Channel: MrBeast
Brand: DoorDash
Views: 112,434,426

It’s been a hot minute since MrBeast was on our list. Probably because he’s been busy turning himself into an animated shadow monster hunter/mad scientist. Now he’s back, with an ultraluxury prize. The kind of money he gives out in his challenge videos can make someone comfortable for the rest of their lives. A few hundred thousand is enough for someone to set themself up for the future, and a few million, which he’s given out a handful of times, can make someone financially free forever, if they save and invest wisely. But he’s never given out private jet-level money.

Until now, where he’s giving out a private jet. He spent $2.5 million on a jet and challenged a pilot to live 100 days inside it. If the pilot lasts all the way through, he keeps the jet. Of course, there’s some typical MrBeastly surprises along the way, and it all comes down to one choice. No spoilers!

(Oh, and this is sponsored by DoorDash. We get it; we’d also want meals hand-delivered delivered to our private jet prison.)

#2 How Cops Captured The Minnesota Mass Shooter
Channel: Dr Insanity
Brand: BetterHelp
Views: 7,583,998

Don’t get us wrong–this is a video about an extremely serious subject, so we’re not being blithe when we say it feels like settling in for a night watching A&E back in 2004. True crime may have found a bigger audience with podcasts during the pandemic, but the truth is, humans have always been drawn to it. In this case, YouTube true crimer Dr Insanity follows an eight-hour standoff at a Minnesota apartment complex in 2020. His video is documentary-style, using footage from the complex, 911 calls, and body cams to paint a full picture of what happened. We’ll ease your mind a little bit: while this was a mass shooting, all victims survived (though they required months of hospitalization and treatment). The gunman was sentenced to 50 years in prison.

This video, like ~60 others this week, is paid for by prolific YouTube sponsor BetterHelp

#3 Huda: Love Island Tell All (Full Episode)
Channel: Call Her Daddy
Brand: Hidden Valley Ranch, Häagen-Dazs, White Claw, Neutrogena
Views: 7,344,222

MrBeast is making reality content for the era of Online, but we’ve still got some traditional reality hitting hard with viewers. Love Island, the show where a bunch of pretty people move into a luxury villa together and absolutely nothing goes wrong, has carved itself a place in the reality TV hall of fame, and Alex Cooper managed to get one of its most divisive stars on her podcast. Huda Mustafa was a contestant on Love Island Season 7, and quickly proved to be a fan favorite, but also faced accusations of being toxic. She walked out of the show on Day 32, and this is the first time she’s talked about her experience there.

Like many podcasts, Cooper’s Call Her Daddy has reams of sponsors for each episode. None of them seem very related to Mustafa’s story…but we figure Häagen-Dazs and White Claw are hoping reality fans might pick them up for the next Survivor watch party.

#4 Coulda Been House 2, Episode 1: Training Day
Channel: Druski
Brand: Raising Cane’s
Views: 4,895,306

You’ve heard of Coulda Been Love and Coulda Been Records, now get ready for Coulda Been House, Druski‘s latest YouTube reality show. He’s made our top 5 multiple times with episodes of both, and now Coulda Been House is cashing in too. The premise is not unlike Love Island‘s, sort of: Attractive people are put in a house together and filmed for the world’s entertainment. With Coulda Been House, though, the prize isn’t a wedding or multiple millions of dollars. It’s $50K and a record deal with Druski’s label. The premiere episode racked up 5 million views, so we’re expecting to see future eps on our list–and maybe they’ll also be sponsored by Raising Cane’s. Extra sauce, pls?

BONUS #1,595 My Work Life in Tokyo🗼
Channel: seerasan
Brand: Klook
Views: 56,921

And to wrap up our early aughts evening, here’s our Travel Channel wind-down. Lately, Japan’s work culture has been getting some spotlight on YouTube, with channels like Salaryman Tokyo showing the strict social rules that come with working at a “black company.” These businesses–usually large, long-established companies–hire fresh college grads and push them into grueling work schedules that often have them leaving home at dawn and returning close to midnight. But seerasan has a sunnier experience. She’s working as a full-time creator in Tokyo, and with this 20-minute video, documents a week in her life. Her sponsor? Tourism company Klook, which says it’ll find you something fun to do, no matter where you live.

…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.