[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart. 👇
It’s been nearly four months since YouTube announced that it would change the way it counts Shorts views, a shift that inflated view counts on the platform’s TikTok competitor. Though the new view-counting meta is still producing some eye-popping numbers, it feels like the dust is starting to settle.
Subscribe to get the latest creator news
South Korea’s KIMPRO is in first place in the Global Top 50 with more than 2.5 billion weekly views, but that actually represents a step back for a channel that approached three billion weekly views just seven days ago. Meanwhile, five other channels got at least one billion weekly views, but it’s now only taking about 486 million weekly views to crack the Top 50. Again, that represents a decrease from previous weeks.
Mr. 99cm Kindness is short and sweet
One great thing about YouTube is its ability to deliver the perspectives of creators who previously struggled to make their voices heard. In a previous era, the diminutive host of the Mr. 99cm Kindness channel may have been an unassuming man among a sea of faces in Vietnam. But thanks to YouTube Shorts, the short-statured gentleman now runs one of the biggest channels on the entire internet.
Mr. 99cm Kindness is not the first person with dwarfism to break out Shorts — that honor may go to some of Peet Montzingo’s family members — but thanks to his positive attitude and short-form skills, the 99-centimeter man is currently one of the Top 50 most-watched creators on YouTube.
During the second full week of July, Mr. 99cm Kindness got 694 million weekly views, which was good for an 8% increase over our previous seven-day measurement period. That uptick allowed him to move from 38th place in our worldwide ranking up to 22nd.
How does he do it? Like many other top Shorts creators, Mr. 99cm Kindness teaches moral lessons to his viewers. Anyone who makes fun of his condition tends to get the karmic response they deserve.
Kindness is a feeling that translates across linguistic and national borders, which is why so many Shorts creators focus on it. In addition to Mr. 99cm, another creator who imparts morals into his YouTube videos is Alan Chikin Chow, whose Alan’s Universe channel reached 44th place in the latest Global Top 50.
Any positive emotion can bring in millions of YouTube views, so long as it successfully tugs on the heartstrings of Shorts viewers. That has recently become a winning formula for Endless Love, a channel that distributes content from Chinese dramas. After briefly seeing its numbers dip, Endless Love has rocketed back up to 27th place in the Global Top 50 thanks to its 654.4 million weekly views.
Data via Gospel Stats
Can an Endless font of Love beget endless views on YouTube? That’s what these positive channels are trying to figure out, and I’m happy they’re happy. I would rather see cheerful, uplifting creators get rewarded than see hateful individuals profit on YouTube. Luckily, love is proving to be the more powerful of those two emotions.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 15
- United States: 9
- Hong Kong and Vietnam: 4
- Australia, Canada, Russia, Spain, and Taiwan: 2
- Belgium, Brazil, China, Germany, Jordan, Kazakhstan, Peru, and South Korea: 1
This week, 40 channels in the Top 50 are primarily active on YouTube Shorts.
As always, keep up to speed with the latest Tubefilter Charts and all our news by subscribing to our newsletter. You’re going to love it. 👉 Newsletter.Tubefilter.com.
