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During the third week of April 2025, 33 different YouTube channels added at least 500,000 new subscribers. For a channel to rank as one of the 50 most-subscribed hubs of the week, it needed to accrue at least 400,000 new subs.
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The current group of Top 50 entrants represents the unpredictability and volality of YouTube. Some of those channels, like MrBeast and Jesser, belong to long-popular individual creators. In order cases, channels that didn’t exist a year ago are flying up the charts. Here’s how they’re doing it:
It’s a good time to be a content aggregator in the Islamic world
How else can we explain the sudden rise of Tricks BD, a content aggregator from India that ranked #1 in our most recent Global Top 50 subscriber chart? According to its official description, Tricks BD launched at the end of February. Less than two months later, it pulled in 2.2 million weekly subs to outrank all other channels across the globe.
Tricks BD is run by a creator named Mohammed Murad Islam, who is following in the footsteps of other prominent Muslim creators. Hassyl Joon has gotten massive viewership by sharing his experience as a Korean Muslim, while the most populous Islamic nation in the world — Indonesia — is a hotbed of short-form creator content.
But here’s the interesting part: Tricks BD is mostly aggregating videos from East Asian countries that are not majority Muslim. To proliferate those videos around the world, Tricks BD jams them full of English-language keywords that pop on Shorts. There are allusions to family members and the show Squid Game among Tricks BD’s greatest hits. The most-watched video on the channel is a keyword soup that alludes to favored genres like “comedy” and “challenge” — with a dash of sigma girl culture thrown in for good measure.
https://www.youtube.com/shorts/1JlUvObFlso
So, to recap: The best-performing channel in our Subscriber Top 50 combines East Asian culture, Islamic character, and English language. That’s the globetrotting recipe that leads to 2.2 million subscribers in a single week.
To explain the relevancy of this story’s Muslim angle, we can look at another channel that’s climbing the chart. Saudi Arabia’s representative in the Subscriber Top 50 has an Arabic-language name that translates to “Shorts Today.” Yep, you guessed it — another content aggregator.
Sure enough, Shorts Today also takes leading content from East Asia and adds in Arabic narration to increase the reach of those clips. The success of that type of channel suggests that content viewership in Islamic communities might be outpacing content production in those regions. For Shorts Today, which reached 25th place in the Subscriber Top 50 just a few days after its launch, that gap is an opportunity.
Data via Gospel Stats
It would seem that creators in Muslim-majority countries are simply well-positioned to take advantage of the trends that are thriving on YouTube Shorts. In many of those countries, there’s a strong appetite for content aggregation, and channels like BD and Shorts Today are delivering the goods.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 19
- United States: 10
- South Korea: 3
- Hong Kong, Japan, and Spain: 2
- Australia, Belarus, Belgium, Brazil, China, Germany, Malaysia, Nepal, Pakistan, Puerto Rico, Saudi Arabia, and Vietnam: 1
This week, 41 channels in the Top 50 are primarily active on YouTube Shorts.
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