Kajabi’s new initiative wants to help more creators become entrepreneurs

November is National Entrepreneurship Month, and to encourage more content-makers to embrace being entrepreneurs, creator commerce platform Kajabi has launched Creator Class, which it calls “a practical guide and actionable blueprint crafted by five of the most successful Kajabi creators.”

These creators have collectively generated over $130 million in revenue, Kajabi says, and their video classes are meant to teach creators “how to build an audience, launch digital products, create a launch strategy, and monetize their content in meaningful ways.”

Creators have always been entrepreneurial, but over the last few years, we’ve seen more and more creators embrace how making content as a career means they’re already small business owners. Some creators have taken even bigger steps, breaking into major markets like toys and food & bev with commercial, big box product lines–and all of that has contributed to the creator industry becoming a $250 billion business.

Creators who aren’t quite sure how to get to that level may benefit from Kajabi’s course, which is free to access and (for now) includes five video courses from established business owner creators.

Lessons within come from:

• Doctor turned YouTuber Ali Abdaal, who has 5.8 million subscribers and focuses on teaching creators how to market their products effectively, including through paid ads and creator collabs on YouTube
• Bossbabe founder Natalie Ellis
  , who’s brought over $20 million in revenue from podcasting and whose video teaches creators about coming up with a minimum viable product and drumming up enthusiasm from their audience
• Author/coach Brendan Burchard, Kajabi’s #1 top earner, who’s netted over $100 million on the platform and whose lesson is aimed at giving creators everything they need to get into ecommerce
• Finance creator Dominique Broadway, who’s made over $15 million on Kajabi and whose part in Creator Class focuses on teaching creators how to sustain revenue after their product’s launch
• and Justin Welsh, who raised $300 million in venture capital and built a $9 million business using email outreach. His video shows creators how to build scalable email lists and launch products that will “turn subscribers into customers,” Kajabi says.

Any creator interested in the class can access it here.

This initiative debuts just after Kajabi—which has paid out over $8 million to creators since it was founded in 2010—revamped its branding with an advertising campaign that encouraged creators to seize control of their income by building revenue channels off social media platforms.

Kajabi’s new brand image is more creator-focused, which VP of Brand Chiyong Jones told Tubefilter reflects “the true essence of our creators and why Kajabi exists.”

Kajabi is a Tubefilter partner.