[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Individual creators continue to do well for themselves in the U.S. Top 50. Among the five most-watched U.S.-based channels of the week, three belong to people whose channels bear their names.
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Despite those impressive creators and the work they top, a kid-friendly channel is still ruling the roost in our star-spangled ranking.
The Top 5
Toys and Colors is #1 in the U.S. Top 50 for the second week in a row. As we mentioned last week, one of this channel’s biggest strengths is its production pipeline. Its constantly-renewing video library allows it to consistently provide fresh content for its young audience. The 60 million subscribers who are dialed into Toys and Colors videos put the channel far ahead of its competition in the U.S. ranking. Toys and Colors collected 645 million weekly views to improve on last week’s chart-topping total.
🥈 Alan Chikin Chow is the first of the aforementioned three individuals in this week’s U.S. top five. The California-based comedy creator has been a regular in our top five for as long as YouTube Shorts has been a thing, and he continued his mastery of the format during the final full week of August. That’s when he picked up 495.9 million weekly views to bring his lifetime tally within striking distance of 45 billion views. He’ll probably reach that mark next week, though several other individuals will be hot on his heels in the ranking.
🥉 MrBeast has rebounded to move back into third place in the U.S. Top 50. The controversies surrounding his personal brand did not affect his viewership enough to push him out of our rankings, but he did experience slight declines across the board as some viewers appeared to protest his main channel. Despite some modest subscriber losses, MrBeast still collected 483.2 million weekly views, which was 23% more traffic than what he took in during the previous week. I guess his “return to the top of YouTube challenge” is going well.
🌟 Dylan Anderson‘s viewership held firm during the final full week of August, and as other channels moved around him, he managed to advance one spot in the U.S. Top 50. Anderson’s ability to aggregate viral clips while providing his own context and commentary has made him a regular on the American version of YouTube Shorts. By getting 394.6 million weekly views, Anderson pushed his lifetime total above 27 billion views. He has 13 million subscribers to go along with his other impressive numbers.
✨ J House jr. was the runner-up in last week’s U.S. Top 50, but it fell back to fifth place after losing 43% of its traffic week-over-week. That dip left the family-friendly hub with 339.4 million weekly views.
Top Gainers
This week, we saw a familiar orange-and-blue ensemble in the U.S. Top 50, and I’m not talking about the New York Mets. If you’ve been a parent or caregiver to young children over the past decade, you might be familiar with Stevin John, who pairs thick orange glasses with matching suspenders and bowtie to adopt his alter-ego Blippi.
Blippi will also be a familiar name for longtime Tubefilter readers, since we’ve covered many of his brand’s expansion efforts over the years. But despite the widespread popularity of the character, he’s been out of the U.S. Top 50 for a few years — until now.
Blippi was a star in these charts four years ago, before YouTube Shorts began to pick up steam. Though he endured in the U.S. Top 50 for months, his predominantly long-form content struggled to keep up with the viewership pace set by YouTube’s short-form all-stars.
That’s starting to change, because Blippi’s distributor is trying out a strategy that has worked for it on other channels. For months at a time, Moonbug Entertainment helped CoComelon sustain its #1 spot in the U.S. Top 50 by mixing in short-form content alongside the brand’s traditional long-form entertainment.
The primary Blippi channel now has seven Shorts with at least ten million views. The most-watched of those Shorts is two years old, but the second-most viewed clip is a month-old upload that has already earned more than 45 million views.
https://www.youtube.com/shorts/uaiE47rcqZU
Blippi’s multiformat approach helped him reach 35th place in the U.S. Top 50. John increased his traffic by 29% week-over-week to jump up 20 spots in the all-American ranking. His main channel topped out at 125.5 million weekly views.
Take note, parents: Between Blippi’s ongoing brand deals and his soaring YouTube traffic, you’re not going to see less of him anytime soon. You might as well get used to his ubiquitous orange-and-blue presence.
Channel Distribution
This week, there are 38 YouTube Shorts channels in the U.S. Top 50.
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