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This week, YouTube Shorts channels were well-represented in the U.S. Top 50. Our weekly rundown of the most-watched channels on YouTube included 35 entrants who operate primarily on the platform’s short-form option.
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There was still room for some long-form channels, including the one that has topped every U.S. Top 50 we’ve shared this year.
Cocomelon – Nursery Rhymes is still the most-watched U.S.-based YouTube channel, and it doesn’t seem as if that will change any time soon. The Moonbug-owned producer of family-friendly videos accrued 652.1 million views during the week that was. That was a modest increase over Cocomelon’s previous seven-day total and enough traffic to push the California-based channel past 154 billion lifetime views. The only way for other channels to “catch up” is by booking a Cocomelon character on Cameo.
Kids Diana Show also appeals to YouTube’s youngest set, and it also had a big week at the start of March. After earning two straight third-place finishes in the U.S. Top 50, Diana and her family got promoted to the runner-up spot. Their vlogs and other pieces of kidfluencer content snagged 404.7 million weekly views. In two weeks, Kids Diana Show is projected to surpass 190 billion lifetime views on its primary YouTube home.
The next three channels in the U.S. Top 50 are all known for their YouTube Shorts videos. Leading off that triad is Alan Chikin Chow. The California-based comedian continues to claim the title of “most-watched U.S.-based Shorts creator.” He solidified that status by earning 368.2 million weekly views over our most recent seven-day measurement period. While that bumped him down a spot in our ranking, it also put him above 21 billion lifetime views on YouTube.
BigSchool is up next in the U.S. Top 50. One week after we featured its odd Minecraft videos in our Top Gainers section, the animation hub reached its highest-ever position in our star-spangled ranking. BigSchool increased its traffic by 44% week-over-week to move up four spots. Its seven-day sum topped out at 348.9 million weekly views.
That Little Puff is the final channel in this week’s U.S. top five. The home of a precocious cat chef rode its short-form clips to a total of 306.8 million weekly views.
How influential are short-form videos on YouTube? Established long-form stars are adopting a multiformat approach and trying out new content types so that they can reach the burgeoning YouTube Shorts audience.
Keemokazi provides a good case study for that shift. In some senses, the man born Kareem Hasri is a short-form stalwart, since he cut his teeth on Vine and his TikTok account reaches more than 33 million followers. But on YouTube, Hasri’s presence typically included a number of long-form music videos — but that’s changing.
The Soundcloud rapper has shifted more of his production to pranks, and that promoted him to a higher echelon of YouTube viewership. In our latest U.S. Top 50, Keemokazi placed 40th with 118.2 million weekly views. That’s a big win for him, since his YouTube channel only has 3.5 billion lifetime views since 2015.
Hasri’s decision to move into pranks is unsurprising, since that category is very popular on YouTube Shorts. What I find more interesting is that many of Hasri’s pranks seem to be staged. Did he really put hair removal solution in his sister’s shampoo, or did he add her scream in post?
No matter the true story behind these videos, Hasri’s fans don’t seem to mind. The clip shared has snagged 93 million views in all, making it the most-watched Keemokazi short. When numbers like those are on the table, who wouldn’t shift their resources to Shorts?
This week, there are 35 YouTube Shorts channels in the U.S. Top 50.