[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
Thanksgiving is right around the corner, though for many American families, this year’s celebrations will look different than in years past. If our current ranking of the top 50 most-viewed US-based YouTube channels of the week is to be believed, many parents of young children will spend the holiday season hanging out with their tots’ favorite YouTube stars — whether that’s preferrable to the in-laws is open to debate.
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After spending the past three weeks out of the top spot of this chart, Cocomelon – Nursery Rhymes has returned to the position it has occupied for much of 2020. The kid-friendly animation channel, based in Southern California, was once again the most-viewed US-based YouTube channel of the week. Its latest seven-day figures include an impressive 709.6 million weekly views; that tally was big enough to unseat Kids Diana Show. The Ukranian-American family vlog had spent the previous three weeks in this chart’s #1 spot but is now #2 despite its 677.3 million weekly views.
Two more channels led by children of Slavic origin occupied the next two spots in this week’s US-based chart. Vlad and Niki remained entrenched in third place, even though its 645.3 million weekly views represented an 8% week-over-week viewership increase. It was followed once again by our star-spangled ranking’s usual fourth-place finisher, Like Nastya, which notched 427.5 million weekly views.
This week’s fifth-place entrant also ran back its performance from our previous US-based chart. The family-friendly destination Toys and Colors rounded out the top five thanks to its 307.8 million weekly views.
Regular consumers of children’s content on YouTube will be familiar with Blippi, the nom de YouTube of the American entertainer Stevin John whose channel was acquired by kids’ content conglomerate Moonbug in July.
For more than six years, John has used his Blippi character as the canvas for some of the most popular kid-friendly videos on YouTube, and in recent weeks, the Blippi channel has experienced yet another surge in popularity. Over our most recent seven-day measurement period, the home of the orange-and-blue-clad educator has received 71.2 million views, a 5% increase over Blippi’s previous performance. John and his creation have made it all the way up to 33rd place on our US-based chart, and the Blippi channel now has more than 10.4 million subscribers.
How is John hauling in so much attention? Well, he’s using a time-honored tactic that has succeeded on YouTube for more than a decade. One word: Tentpoles. One of the most successful Blippi videos of late is a 52-minute film titled “Blippi’s Snowflake Scavenger Hunt,” which helps children identify typical wintertime objects. The movie has received more than 1.6 million views since its premiere on November 21, and as the calendar moves in December, look for it to add to that total.