Odd Projects brings in managers Brian Sokolik and Joshua Cohen

Odd Projects, the Los Angeles-based talent management company founded in 2020 by former Anonymous Content and WME

manager Nate Ruff, has brought in Brian Sokolik as managing partner and Joshua Cohen (no relation to our Tubefilter co-founder) as talent manager.

Sokolik started his career in the mailroom at 3 Arts Entertainment and became a talent manager at Fullscreen before rising to Head of Digital at Authentic Talent. Cohen, meanwhile, was with Authentic Talent for 11 years, working first in unscripted and endorsements, and then moving into digital.

Both Sokolik and Cohen have “first-class relationships” in the industry, Ruff told Deadline.

They’re bringing their talent rosters with them to Odd Projects, including clients like chef/creator/NYT bestselling author Joshua Weissman, musician Alex Warren (who has 20 million followers on TikTok), and adventurous YouTuber Mike Corey, the host of channel Fearless & Far.

Odd Projects tells Tubefilter that collectively, Sokolik and Cohen’s rosters have over 150 million followers across social platforms, have worked with brands like Google, Coca-Cola, Apple, Verizon, AT&T, Samsung, Bounty, and Ubisoft, and “have completed multiple sold-out nationwide tours, launched products, created mobile games, sold podcasts and TV shows, and much more.”

Odd Projects doesn’t publicize its full roster, but we’ve covered a few of its big client signings over the last couple of years: comedian Eddy Burback, TikTok animation experts Nutshell Animations and King Science, musician NakeyJakey, TikToker Aaron Murphy, and internet commentator Nathan Stanz.