News

Want to watch four March Madness games at once? YouTube TV multiview is now on iOS.

YouTube TV is helping iPhone users experience as much March Madness as possible. A few days before the start of the 2024 NCAA Division I men’s and women’s basketball tournaments, some YouTube TV subscribers noticed that the product’s multiview feature is now supported on iOS devices.

Multiview is the official name for YouTube TV’s split-screen option, which supports up to four simultaneous streams in a grid-shaped layout. The feature initially rolled out almost exactly a year ago, just in time for the beginning of the 2023 edition of March Madness. The timing of these multiview updates is no coincidence, since YouTube touts the feature as a solution for sports fans.

Subscribe for daily Tubefilter Top Stories

Subscribe

In recent days, several users who have logged into YouTube TV on iOS-enabled devices have noticed that they can access a mobile version of the multiview grid. The feature, which shows up on the YouTube TV home tab, is only available for users who have upgraded to the most recent version of app. Multiview is only available on specific channels

, so YouTube TV subscribers should plan accordingly.

Google confirmed to 9to5Google that it has brought multiview to iPhones and iPads, but Android users will have to wait to gain access to YouTube TV’s split screens. That rollout could occur “in the coming months.”

Multiview on mobile is one of several improvements YouTube has made to its cable TV package. As YouTube viewership on TV continues to rise, the YouTube TV app has expanded its catalog of sports programming. A multi-billion-dollar deal for the NFL Sunday Ticket package kicked off last season, and YouTube TV’s football coverage has received generally positive reviews.

YouTube’s success in the streaming television sector has led to copycat features on other subscription-based hubs. NBCUniversal’s Peacock, for example, plans to introduce its version of multiview in time for the 2024 Summer Olympics in Paris.

Share
Published by
Sam Gutelle

Recent Posts

WME’s new Creator Labs launched Haaland’s YouTube channel. It’s planning to repeat that success.

Months before Manchester City striker Erling Haaland went megaviral during the 2026 World Cup, WME…

3 days ago

Slow Ventures is investing in creators’ “cults”

Slow Ventures cofounder Sam Lessin says his company is investing in cults. "I think we're…

3 days ago

Have you heard? MrBeast’s Shark Tank spot, Minecraft goes after Roblox, and a robo racoon gets us in the mood for spooky season

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

The last thing creators add, the first thing viewers notice: Why Adobe is introducing music, speech, and sound effect generation to Firefly

In 2023, Photoshop developer Adobe jumped into generative AI with its launch of Firefly. Firefly…

3 days ago

Live Nation is capitalizing on the creator economy with a new firm

Ticketmaster parent Live Nation is getting into the creator biz. The publicly traded multinational corp,…

3 days ago

Netflix gets a bite of ‘Chicken Shop Date’

Netflix is getting a bucket of Chicken Shop Date. Amelia Dimoldenberg's long-running flirty-casual interview series…

4 days ago