Roblox is giving creators 100% of their revenue from some developer assets

Roblox is revamping its Creator Marketplace, and is eliminating its own cut of sales so creators will receive 100% of their revenue from selling developer assets like models and plugins.

Roblox has paid out hundreds of millions of dollars to creators making assets for use within Roblox. Top creators making things like avatars and accessories earn over $20 million a year from other players buying their wares. But for creators who make models (in-game non-avatar/accessory items like buildings, vehicles, and furniture that other creators use to flesh out their digital worlds) and plugins (extensions that add custom functions for players) for sale on Roblox’s Creator Marketplace–now called the Creator Store with this revamp–one thing was eating into their sales: fees.

Roblox has historically taken a cut of model and plugin creators’ sales through the Creator Store, something it got “loud and clear” feedback about from those creators, it said in a developer update. During the annual Roblox Developers Conference in 2023, it announced that it would drop that fee, enabling developer asset creators to “keep 100 percent of the proceeds from the sale of your assets,” minus sales tax and payment processing fees.

Now, that change is starting to roll out. With it, Roblox is switching over to a system where players will buy models and plugins with USD rather than its in-game currency Robux.

(Important note: The newly renamed Creator Store is separate from Roblox’s avatar marketplace, where avatars and accessories are purchasable with Robux. That store–and its creator payouts–are unaffected by this change.)

“In the coming weeks, creators interested in selling plugins on the Creator Store can set up their seller accounts and configure US dollar prices for their assets,” Roblox devs said. “To ensure you all have time to make this transition and ready your content for sale, assets will not be purchasable at these USD prices until late March.”

Once the change fully rolls out, creators will get 100% of proceeds from sales.

Roblox says it has been working on the Creator Marketplace → Creator Store revamp for two years, focusing on monetization and safety. Its overall goal with the new Creator Store, it says, is to “foster an ecosystem where creators can safely exchange high-quality assets and solutions including models, plugins, meshes, images, fonts, audio, and video that accelerate creation on Roblox.”

(Correction: A previous version of this story said Roblox would now give 100% of revenue to creators of things like in-game avatars and accessories. That is not accurate; this change in payout structure only applies to models and plugins sold in the Creator Store, not to items sold in the avatar marketplace.)