Linktree acquires Koji–and plans to shut it down

Linktree has acquired link-in-bio tool Koji, which raised nearly $40 million to build landing pages populated with monetization- and audience-building “mini apps” for creators.

Financial details of the acquisition are not being disclosed. It’s also not clear if any Koji executives and/or staff will join Linktree. We do know, however, that as part of the deal, Linktree will sunset both the Koji brand and product Jan. 31, 2024.

Koji and its parent company, GoMeta, were co-founded by Dmitry Shapiro and Sean Thielen in 2016. As of January 2022, when the company raised $20 million to get into crypto, it offered more than 200 mini apps and had 150,000+ creators using its link-in-bio platform. Examples of the mini apps on offer include your standard tip jar; Video Request, a Cameo-like commission app; and Billboard, a tool where creators can sell ad slots on their landing page.

Linktree says all creators currently using Koji will receive three months of free Linktree Pro to “ensure as smooth of a transition as possible” once Koji is closed down.

“We’re thrilled to welcome Koji users to the Linktree community and are excited to continue to innovate on the category we created,” Linktree said in a statement. “We’ll continue to work closely with our Linkers–and new Linkers coming from Koji–to meet their needs and evolve the link-in-bio category as we build the most impactful platform for anyone looking to consolidate, grow and monetize their audience online.”

This is Linktree’s second acquisition of 2023: in June, it acquired Bento, another link-in-bio platform. Bento is still operational.

Linktree says it’s closing out the year with 41 million users, and is adding around 40,000 new users each day.