Viral Nation’s latest wave of signees includes Brooke Ashley Hall, Cale Brown, and The McCartys

Viral Nation has upgraded its talent lineup in a big way. The creator-focused marketing and technology company has announced a wave of new signings that will add notable names like Brooke Ashley Hall, The Furrha Family, The McCartys, Cale Brown, and Xavier Mortimer to its roster.

That list includes several creators who are known for producing family-friendly content. Hall is the matriarch of The Beverly Halls, a stylish clan that cracked out Tubefilter Top 50 charts back in 2021. The McCartys, who bring their all-ages brand of comedy to short-form platforms, run a channel that has also ranked among the most-watched hubs in the world. So too has The Furrha Family, which broke out on YouTube Shorts and TikTok during the pandemic.

Viral Nation’s other signees may not be as familial as the McCartys, Furrhas, or Halls, but they still know a thing or two about short-form content creation. Cale Brown’s TikTok dance videos have received praise for their snappy editing while attracting more than seven million followers. Xavier Mortimer may not have sick dance moves, but the magician does describe himself as a “real-life wizard.”

These creators are joining a Viral Nation talent roster that has expanded several times over the past year. The agency, which often works at the intersection of sports and content creation, represents diverse clients like The Harlem Globetrotters and streamer chocoTaco.

“With the addition of these dynamic creators to the Viral Nation Talent family, we’re not only expanding our talent pool, but also enriching the depth and breadth of our influencer representation,” said Viral Nation Talent President Jonathan Chanti in a statement. “Their unique skills and expertise mirror our own commitment to providing unrivaled representation and nurturing sustained growth.”

Viral Nation provides its clients with 360 talent representation. The agency prides itself on its “comprehensive suite of in-house resources,” which help creators expand their brands while increasing the production value of their videos.

In total, Viral Nation’s talent roster now includes more than 700 creators, celebrities, and athletes, who are spread across 35 verticals.