Twitch is changing its simulcasting policy

After Twitch began taking 20% more revenue from partner streamers, it promised to make up for that lost income by doing things like relaxing its longtime exclusivity clause and improving discoverability.

Now its latest change is walking back its simulcasting policy.

For those who aren’t familiar with the ins and outs of Twitch’s contracts, its exclusivity clause used to ban partners from streaming on any other platforms. When it relaxed that clause, it began allowing creators to stream elsewhere—but they still weren’t allowed to simulcast, aka stream on one home platform and broadcast that same stream simultaneously acrossother platforms.

Subscribe to get the latest creator news

Subscribe

That policy is in the process of being adjusted, CEO Dan Clancy said in a broadcast today.

“We’re still working through the right way to handle in terms of permission to multistreaming,” he said, adding that there’s “a lot to figure out a way to thread the needle on that.”

Ninja (who, you probably remember, left Twitch for Mixer back in the day, then returned after Mixer shut down) is reportedly the first streamer to get official permission to try simulcasting. His core platform is Twitch, but in recent months he’s also streamed on YouTube and TikTok.

Per Dot Esports, Ninja has required written simulcasting permission from Twitch in the past. But with this rule adjustment, it seems he’s free to simulcast wherever he wants, whenever he wants, without Twitch’s oversight.

Whether and when this will become a broader policy affecting all streamers isn’t clear. What is clear is that Twitch knows some streamers aren’t happy with its policies—and now that those streamers have competitors like Kick to go to, it’s actively trying to avoid losing them.

Share
Published by
James Hale

Recent Posts

Top 5 Branded Videos of the Week: MrBeast goes 1-2. Also, smoking is awesome?

It's a good time to be MrBeast. The star of YouTube's most-watched videos is still…

16 hours ago

NFL schedule release videos are going viral–and YouTube has them all

Over the last few years, the NFL's schedule release day has become a social media…

17 hours ago

Creators like Marques Brownlee will vie for a $100,000 prize in Good Good’s golf tournament

A creator golf tournament will tee off in Indiana on June 18. On that date, an…

19 hours ago

Twitch axes its in-house streaming software, says it will “redirect resources”

Twitch is shutting down its in-house streaming software, Twitch Studio. Launched for public use in…

20 hours ago

With his “super studio,” Typical Gamer seeks a piece of the $320 million ‘Fortnite’ market

Add Andre Rebelo to the list of creators who are seeing dollar signs within the world of Fortnite.…

4 days ago

Ahead of its public launch, BrandArmy brings in Rob Ryan as Chief Creator Officer

Creator brand-building company BrandArmy has a new Chief Creator Officer. Rob Ryan, a digital industry…

4 days ago