Twitch appears to be making good on its promise to increase discoverability.
As it announced at TwitchCon Paris this past weekend, the platform plans to add a Stories feature (with 24-hour, self-deleting posts, just like on Instagram/Snapchat/formerly YouTube) and a TikTok-esque Discover Feed with short clips from streamers.
Both features are ways for streamers to connect with current and new audience members even when they aren’t broadcasting. That’s a first for Twitch; because of its historical issues with discoverability, many streamers currently rely on posting VOD content to other platforms and hoping viewers there follow them back to catch a livestream.
But just because Twitch is bringing in features those platforms already have doesn’t mean it’s trying to compete with them, according to VP of product Jeremy Forrester
.“We’re not building the Feeds to compete with TikTok, we don’t want to build a platform where people just come and consume the feed for an hour a day,” he told Eurogamer. “We want to utilize things like short form content and UX that people are familiar with in order to help streamers grow their live stream community. For us livestream will continue to be the heart of everything Twitch does.”
Twitch has noticed creators must go elsewhere to grow their audiences, he added. “Lots of streamers have to actively encourage their Twitch viewers to go follow them on other platforms so they can continue to communicate with them,” he said. “We’re going to provide a more rounded solution. But it’s not a move for us to compete with Instagram on Stories, or compete with TikTok on short form video.”
Twitch says Stories will launch in October. It’s not clear when the Discover Feed is going live.
TwitchCon Paris also brought announcements for several more features, including an ad countdown overlay for streams, the ability for channel mods to leave comments for one another about why users are banned, an update that bumps co-streaming up from a max of four creators to a max of five, and an update to the clips editor with direct-to-TikTok publishing. You can see more about upcoming changes on Twitch’s blog.
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