Alex Cooper and Matt Kaplan want to get Trending with Gen Z

Call Her Daddy host Alex Cooper wants to get in with Gen Z.

Cooper and her fiancé, ACE Entertainment CEO Matt Kaplan, have co-founded Trending, a media company that says it’s “committed to elevating today’s voices and crafting tomorrow’s stories for an independent, resourceful and inclusive generation.”

The new venture will produce scripted and unscripted content, podcasts, digital media, live events, merch, and more, it says. Per The Hollywood Reporter, Kaplan–a former Awesomeness exec–will lead financing, production, and distribution, and Cooper will lead audience engagement and franchising.

Trending will serve as the parent company for both Call Her Daddy (which has a $60+ million distribution deal with Spotify and is the platform’s No. 1 podcast for women) and ACE Entertainment (which makes film/TV/digital content for young adults and recently produced Xo, Kitty

, a spinoff series of the Netflix adaptation To All the Boys I’ve Loved Before).

“Every day I interact with countless young people who push the boundaries behind the stereotypes and misconceptions we often hear about Gen Z,” Cooper said in a statement. “Gen Z is the revolutionary voice of a new generation. Their voices and opinions should be supported with content designed for them in ways that are unique to their values, interests, and passions.”

“ACE Entertainment’s success has everything to do with connecting to the audience, which is also one of Alex’s specialties,” Kaplan added. “And the more we thought about it, the more it made sense to bring together ACE’s production and financing expertise with Alex’s ability to engage this influential community to curate new experiences.”