Kai Cenat has signed with UTA for representation in all areas.
Cenat, a member of creator group Any Means Possible (AMP), has been on YouTube since 2018, with a channel that’s nearing 2 million subscribers.
But he’s perhaps more widely known for his sometimes questionable content on Twitch. He began streaming there in 2021, and in 2022 became the platform’s third most-subscribed-to streamer, reaching 80,000 active subscriptions in September.
He’s now at over 114,000 active subscriptions, has 4.5 million followers, and averages more than 67,000 viewers per stream, according to data from StreamsCharts.
Cenat’s current Twitch project is a 30-day marathon livestream, where he’s broadcasting 24 hours a day, every day, until March 2. UTA says the first 24 hours of his marathon stream drew 6.4 million unique viewers who watched for a collective 683 million minutes.
Over the past two weeks, Cenat’s channel has accounted for 2.5% of global watch hours on Twitch, UTA added.
Cenat will continue to be represented by John Nelson at LFM Management.
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