Kai Cenat has signed with UTA for representation in all areas.
Cenat, a member of creator group Any Means Possible (AMP), has been on YouTube since 2018, with a channel that’s nearing 2 million subscribers.
But he’s perhaps more widely known for his sometimes questionable content on Twitch. He began streaming there in 2021, and in 2022 became the platform’s third most-subscribed-to streamer, reaching 80,000 active subscriptions in September.
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He’s now at over 114,000 active subscriptions, has 4.5 million followers, and averages more than 67,000 viewers per stream, according to data from StreamsCharts.
Cenat’s current Twitch project is a 30-day marathon livestream, where he’s broadcasting 24 hours a day, every day, until March 2. UTA says the first 24 hours of his marathon stream drew 6.4 million unique viewers who watched for a collective 683 million minutes.
Over the past two weeks, Cenat’s channel has accounted for 2.5% of global watch hours on Twitch, UTA added.
Cenat will continue to be represented by John Nelson at LFM Management.