DBA just launched a UGC division (Exclusive)

Influencer management company Digital Brand Architects (DBA) is launching its own user-generated content division.

The DBA UGC Network will focus on gathering “diverse content and genuine product representation” from creators within DBA’s stable, and license that content out for use by brands, the company says.

It adds that creators who license their content will benefit from “higher visibility with top brands and building greater revenue opportunity,” while brands will get quality marketing content from vetted creators.

DBA chose to launch a UGC division based on the “rising demand for authentic content” and its growing roster of creators, it says. (Its roster collectively has a following of more than 500 million people across platforms like YouTube

and TikTok.) The division is umbrellaed within its brand partnerships arm, which is led by DBA’s vice president of brand partnerships and marketing, Nya-Gabriella Parchment.

“Within our industry, impactful storytelling married with good content is key for brands to reach target audiences,” Parchment says. “We saw an untapped need for UGC management and decided to fill that gap.”

She adds, “Ensuring that we are continually innovating is paramount to the success of our business, our talent and the creator economy at large.”

DBA says creators and brands interested in joining the network can reach out to UGC@thedigitalbrandarchitects.com.