News

As TikTok celebrates Black History Month, it highlights “the sounds that move culture”

February 1 marks the start of Black History Month, and TikTok is recognizing the impact of Black creators. The app’s February iniatives include a central hub that spotlights Black creators, multiple in-person and live events, and a list of Visionary Voices who are turning heads with their short-form content.

This is the first time that TikTok has published a list of Visionary Voices. It previously applied that title to a pair of dinners — one each for Black and Latinx creators — that brought together tastemakers from across the app. In this instance, Visionary Voices shouts out creators who are “originating viral trends” and “elevating Black Joy.” TikTok also honors trend originators through the Discover Lists it puts out at the end of each year.

The Visionary Voices honorees are broken into three categories: Creators, Disruptors, and Business Owners. The first category includes influential armchair historian Kahlil Greene, the second recognizes innovators like “queen of the self esteem” Chikybombom, and the third highlights the commercial efforts of videomakers like Danessa Myrick.

Subscribe to get the latest creator news

Subscribe
@danessamyricksbeauty YUMMY SKIN TO-GO KITS ARE HERE!!! ✨ Yummy To-Go Kit ✨- $30 USD – Mini Yummy Skin Serum in Main Squeeze –  A skincare-infused, radiant priming serum that hydrates, preps, and protects skin for a lit-from-within glow. – Mini Yummy Skin Blurring Balm Powder – A texture reducing, coverage boosting, blurring balm, that balances oils throughout the day while maintaining hydration.  This to go kit offers two of our best selling products in a convenient on the go size at a budget friendly price. Buy for yourself or give the universal gift of blurred and glowing skin. Includes universal shades made for all skin tones and types. #holidaygiftguide
#holidaykonst #holidaymakeup #travelsizeproducts #minimakeup #blurringbalmpowder #danessamyricksbeauty #danessamyricks #glowserum #dmbeauty ♬ original sound – DanessaMyricksBeauty

These Voices and other members of #BlackTikTok will be featured on a hub that will highlight the innovators of cultural trends. Creators of color have previously spoken up about the ways they are overlooked on social platforms, and TikTok is committed to addressing that issue. Beyond the #BlackTikTok hub, the app is also touting a #BlackMusic initiative that will recognize “the sounds that move culture.”

TikTok’s recognition of diverse innovators will also be exemplified by a February 24 live stream featuring “Black chefs, artists, musicians, and more.” The app will also invite creators of color to attend another Visionary Voices IRL event.

By lending visibility to a marginalized group, TikTok is continuing the trend it started during other heritage months. It has amplified Latinx, Indigenous, and Jewish creators at different points on the calendar. For more info about its Black History Month plans, head to the TikTok Newsroom.

Share
Published by
Sam Gutelle

Recent Posts

YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…

9 hours ago

Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

9 hours ago

NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…

10 hours ago

Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama

Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…

11 hours ago

Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

The latest product backed by Night's venture studio emerged out of a partnership between the creator…

12 hours ago

Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…

1 day ago