Jesse Sebastiani sold his share of Nelk. Here’s why he says he’s at the “funnest stage of my life”

As a founding member of Nelk, Canada native Jesse Sebastiani built up a platform where he could drink hard seltzer and participate in a legendary amount of tomfoolery. After departing the YouTube collective, Sebastiani is launching a relaxed venture that will define the next phase of his career. In a recent video, he pulled back the curtain on a new network named Sunday.

Sunday’s name is meant to differentiate it from Sebastiani’s previous properties. As the 29-year-old creator explained, Nelk’s camaraderie and party atmosphere gave it a “Friday night” vibe. The group’s podcast, Full Send, was the Saturday to Nelk’s Friday. It was the “second send,” through which Sebastiani, co-founder Kyle Forgeard

, and their friends could deliver more antics.

Compared to the other days of the weekend, Sunday is a time for relaxation, and that’s what Sebastiani’s new brand will be all about. His network, informed by his ongoing sobriety, will place him in a more reserved, backgrounded role. “I love directing and producing on-air talent,” Sebastiani said, “which is why I’m building a network.”

Though Sunday is a network at heart, Sebastiani has big plans. His company will be a mix between a content producer, a merch brand, a venture studio, and a product development firm. To find partners, he wants to “go find people who need help and get permission to take over their vision.” He cited a “TRL live show,” an animated series, and monthly product drops as initiatives that could support Sunday’s weekly vlogs. (You can guess the day of the week on which new vlogs will be uploaded.)

Sebastiani initially cited burnout as the reason for his departure from Nelk. Now that he has given up his shares in the brand, he is being more forthcoming about his exist. He said there is “no bad blood” between him and his former colleagues, though they did have “creative differences.” With Sunday, he’s opting for a “fresh start” and a “new chapter.”

Some Nelk fans are on board with that transition. Sebastiani is following the roadmap created by groups like the Sidemen, who have aged up their content to serve a maturing audience. Based on the comments on the Sunday intro video, old-school Nelk fans are happy to follow something a bit more grown.

Meanwhile, the other members of Nelk will continue to grow their influential channel and podcast. A recent episode of Full Send featuring Elon Musk got more than two million views in its first day of activity.