BeReal is getting the presidential treatment

The Biden administration is using buzzy BeReal as the hook for its latest COVID vaccination campaign.

“Got my annual, updated shot today. You should get yours too, for real,” President Joe Biden tweeted Oct. 25. Attached to the tweet was a full-size photo of Biden pointing at his arm, and a smaller picture-in-picture image of Chief Medical Advisor Anthony Fauci and United States Surgeon General Vivek Murthy giving a thumbs-up.

This specific image layout—plus Biden’s “for real” chirp—are obvious calls to BeReal, the suddenly very popular, authenticity-focused app that reportedly raised $60 million earlier this year in a round that gave it a pre-money valuation of $600 million.

For those not in the know, BeReal pings users with a prompt once per day and gives them two minutes to take a photo or video using both their front- and rear-facing cameras simultaneously. The idea is that users post an unfiltered, unpolished look at both themselves and their surroundings.

As Mashable notes, Biden and his social media team probably didn’t use the actual BeReal app to make his post, but it’s pretty clear they’re paying attention to the platform’s rising popularity—and hoping they can use it to convince more people to vaccinate ahead of the inevitable winter case surge.