OnlyFans’ SFW platform gets a boost thanks to reality stars from ‘The Only Way Is Essex’

Last year, the risqué platform OnlyFans made a bet on safe-for-work content by launching OFTV, which offers scripted and unscripted programming on demand. In 2023, that platform will host what will arguably be its most prominent show so far: A docuseries led by former cast members of the U.K. reality series The Only Way Is Essex.

The series is tentatively titled House of Sims, and as that name implies, its stars will be the Sims siblings: Chloe, Frankie, Demi, and Charlie. All four have appeared on The Only Way Is Essex, which has chronicled the daily lives of East Englanders for 25 seasons. Chloe Sims is one of that show’s best-known personalities, having appeared in 325 episodes. She departed TOWIE shortly before the OFTV deal was announced.

House of Sims is being billed as OnlyFans’ answer to the Kardashians and their inescapable pop culture franchise. TechCrunch noted that this deal is one of the biggest investments OnlyFans has made in individual personalities, and it signals the company’s plan to stock its SFW platform with creator-driven content. “This partnership is part of OnlyFans’ broader strategy to invest in reaching highly engaged fans across various genres,” said OnlyFans chief strategy & operations officer

The Daily Mail, which first reported the Sims family’s new show, said that the development deal is worth about £1 million, which comes out to about $1.2 million. This concept seems like it could easily be expanded into a franchise, like what Bravo has developed for the Kardashians. At its onset, House of Sims is also expected to feature Charlie Sims’ fiancee Georgia Shults alongside the four siblings.

Though House of Sims is not expected to feature any of the adult themes that are common the original version of OnlyFans, the show’s main star would not be out of place on that platform. Before becoming a reality TV star, Chloe Sims had a stint as a Playboy Bunny.