Loaded Signs Myth

Pro gamer Myth, who counts 21 million cross-platform followers, has signed to esports talent management company Loaded.

In a release, Loaded said it would work with Myth — whose real name is Ali Kabbani — to further develop his gaming brand and create more content and partnership opportunities. It will manage all aspects of the 22-year-old’s career.

Myth rose to renown as a competitive Fortnite player in 2018, and was tapped to serve as the captain of Team SoloMid’s Fortnite squad. He now streams a variety of games on Twitch, where he has amassed 7.4 million followers. Myth also counts 4.6 million subscribers on YouTube.

Loaded, which recently onboarded former FaZe Clan chief revenue officer Jeff Pabst as its chief commercial officer, reps the likes of Doublelift, iiTzTimmy, StoryModeBae, Maria ‘Chica’ Lopez, and BenjyFishy.

“Myth is always a joy to watch — whether he’s queuing up for a match or hanging out with his fellow creator friends,” Loaded’s VP of talent Bridget Davidson said in a statement. “We look forward to helping him continue to evolve his content, grow his community, and focus on projects he’s deeply passionate about.”