The Chamberlain Coffee empire is slowly expanding.
After entering the Matcha category in September, the brand – founded by lifestyle vlogger Emma Chamberlain – is foraying into hot chocolate. Cocoa Grizzly Hot Chocolate, as the new product is called, is a “sweet” and “velvety” powder mix, according to the Chamberlain Coffee Instagram page, and can be consumed hot or cold.
A 16-oz. bag is priced at $15.
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The diversification is another sign that Chamberlain Coffee – which launched in Dec. 2019 and underwent a rebrand with new roast flavors and preparations in Sept. 2020 – continues to grow. The brand arrived at luxe California grocer Erewhon in December and is also now available on Amazon.
In addition to new beverages, the company is also set to launch later today a new milk frother – priced at $19 – so customers can whip up their own cappuccinos and try their hand at latte art.
Even as her company grows, Chamberlain has been quiet on social media lately. She deleted her TikTok account last month and then unfollowed everyone — except Chamberlain Coffee, naturally — on her personal Instagram account, which is home to 15 million followers. She hasn’t posted to YouTube, where she counts 11 million subscribers and 30 million monthly views, in roughly a month.