Jukin Media is set to launch its first adult-leaning animated series in partnership with social media-savvy musician Dillon Francis.
The short-form comedy series, titled Couch Kings, will air on Jukin’s FailArmy property, with Francis serving as executive producer. The series will see Francis and his childhood best friend, Eric Hamilton, chilling on their couch and watching FailArmy videos. This, in turn, will spur absurd quests for adventure alongside comedian guest stars like Adam Ray, Amanda McCants, Maddy Whitby, and Trevor Wallace.
The concept for Couch Kings was born of Francis’ music video for “Fix Me,” which was directed by Brandon Dermer (who serves as an EP on the series) in collaboration with Jukin Media and animation studio Bleach Media. A total of four episodes will air across FailArmy’s social accounts, while a 30-minute special airing on its streaming TV channel.
The Vitamin Water-sponsored show arrives on the heels of Jukn’s acquisition by Reader’s Digest owner Trusted Media Brands in August. The company announced its push into originals in July.
All told, Jukin says FailArmy counts 60 million social followers and garners 5 million monthly hours of watch time on its TV channel, which is available on Roku, Pluto, Xumo, and more. Francis, for his part, counts 2.6 million Instagram followers and 2.4 million YouTube subscribers.
You can check out the trailer for Couch Kings below:
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