Logitech Taps Rhett & Link, DrLupo, Marques Brownlee For Global Microphone Campaign

Logitech, the computer peripherals company that makes a frequent practice of working with influencers, has tapped a who’s-who of top creators for its new Blue Microphones campaign.

Dubbed Raise Your Voice, the campaign fetes the 25th anniversary of the microphones. Ads will feature Miley Cyrus, Rhett & Link, pop duo The Veronicas, gamers DrLupo and DanucD, tech YouTuber Marques Brownlee, podcaster Hrishikesh Hirway, musician Wowkie Da, and others who have used the product in their work.

The campaign was orchestrated by Logitech For Creators, a brand extension of Logitech, and will roll out this month across social, digital, and programmatic ad platforms.

Raise Your Voice will subsequently evolve to feature more creators of all sizes and genres, including singer-streamer Lara Loft and the rapper Lefa, the company said.

“For more than 25 years, Blue has been empowering voices that shape culture across many genres of creativity,” Adam Castillo, Logitech For Creators’ head of global hardware marketing and brand strategy, said in a statement. “By amplifying these iconic creators, we hope to empower creators at every stage of their journey to find their voice.”