Categories: Homepage Feature

Digital Brand Architects Names Ernest James SVP Of Special Projects

Digital Brand Architects (DBA), the UTA-owned digital talent management company focused on lifestyle influencers, has hired Ernest James as its SVP of special projects.

James, the founder of Noire Management — a multicultural talent, marketing, and communications agency — will work with brands and DBA’s talent roster to identify new growth opportunities, curate culturally relevant programming, and expand inclusive content creation.

DBA is not absorbing Noire itself, and the agency will continue to operate under the leadership that James has put in place. Prior to Noire, James worked in marketing and PR for myriad fashion brands, including Spanx, Mission activewear, G-Star, Abercrombie & Fitch, and The Limited.

Subscribe for daily Tubefilter Top Stories

Subscribe

“We’re thrilled to welcome EJ to DBA,” CEO Raina Penchansky said in a statement. “He brings a wealth of knowledge to this space and extensive experience in developing talent and brands while bringing culture and inclusion to the forefront of their narratives.”

Last year, DBA partnered with Noire to launch an eight-week mentorship program that paired Black creators with DBA execs and brand partners, who shared insights on growing an online business, cultivating a brand, and preparing for management.

All told, DBA reps 190 creators with roughly 400 million followers, including Patrick Starrr, Chriselle Lim, Antonio Garza, and Natalie Noel.

Share
Published by
Geoff Weiss

Recent Posts

Steam Bans All Video Games Selling Cryptocurrencies And NFTs

Video game distributor Steam is officially done with NFTs. Word of its doneness comes from…

2 days ago

With A Year Of Shorts Under Its Belt, YouTube Is Still Figuring Out Creator Monetization

One year ago, YouTube debuted the first public version of its TikTok copycat, Shorts. Between…

2 days ago

TikTok Activist Amelie Zilber Dropping Brat-Produced Facebook Watch Show

TikTok model and activist Amelie Zilber has landed a new roundtable talk show at Facebook…

2 days ago

TikTok Is Bringing In The Beatles

The Beatles are back. On TikTok, that is. “Nearly 60 years after scoring their first-ever…

2 days ago

YouTube Gives Rare Glimpse Into Massive ‘Creator Partnerships’ Team, Which Counsels 12,000 Resident Stars

YouTube has provided a rare window into its in-house creator partnerships team, which works one-on-one…

2 days ago

Addison Rae Quips It’s “Time To Get A Job” After Her TikTok Gets Temporarily Banned

Addison 'Rae' Easterling joked late last night that it was “time to get a job”…

3 days ago