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FaZe Clan Becomes First Esports Org To Grace The Cover Of ‘Sports Illustrated’

FaZe Clan has made history, it says, as the first gaming org to appear on the cover of legacy publication Sports Illustrated.

That said, it’s not the first time that a prominent sports magazine has featured an esports figure on its cover; ESPN nabbed Ninja as its cover star back in 2018.

The SI cover features six of FaZe’s members with their faces illuminated by a video game screen: FaZe Nickmercs, FaZe Swagg, FaZe Rug, FaZe Temperrr, FaZe Bronny, and FaZe K1. A profile inside features interviews with co-founder FaZe Banks, CEO Lee Trink, investor Jimmy Iovine, NBA star Ben Simmons (aka FaZe Simmo), and Atlanta FaZe co-owner Paul Hamilton.

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The cover story, which explores the cultural convergence of gaming and traditional sports, is available digitally on SI.com — after being revealed in a Twitch stream yesterday by FaZe Nickmercs — and will hit newsstands on June 17.

FaZe has also partnered with merch partner and investor NTWRK to vend a limited edition collection of shirts, hats, and sweatshirts inspired by the cover, as well as limited-edition copies of SI signed by members of the crew. That collection drops tomorrow at 2 pm ET.

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Published by
Geoff Weiss

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