Categories: Celebrity

MrBeast’s Second ‘Finger On The App’ Challenge Set For Feb. 19

MrBeast’s Finger on the App challenge is back.

The famously generous YouTuber (49.2 million subscribers) has set Feb. 19 as the start date for Finger on the App 2, a marathon trial that’ll award $100,000 cash to whomever is able to keep their finger on their smartphone the longest. The original Finger on the App challenge ran this past July, and ended in a four-way tie after a grueling 70 hours. Each of the winners ended up bagging the total grand prize amount of $20,000, and numerous other high placers also took home cash rewards.

Finger on the App 2 was originally scheduled to begin Dec. 29, but the Beast team ran into traffic and technical issues shortly after the challenge was announced, MrBeast (aka Jimmy Donaldson) explained in an Instagram Story.

Subscribe for daily Tubefilter Top Stories

Subscribe

“A lot more of you downloaded the app than we thought would download it, and so basically the servers we had are struggling to keep up,” he said. “We’re trying to upgrade them, but it’s causing a lot of problems…I just don’t want millions of people to have their finger ont he app and then there’d be a bunch of bugs and the reason you’d get out isn’t because you take your finger off, but because the app’s buggy.”

Delaying the challenge “sucks, but that’s what they told me it would take to ensure there’s no bugs and ensure we can handle at this scale,” he added.

The app is mostly unusable right now, but when the server issues are patched, folks won’t have to wait till Feb. 19 to start playing. For this round, Donaldson has added a “Battle Mode” that lets users go head-to-head in minigames. Winners can score extra lives to be used during the official challenge.

Like the first Finger on the App (which was run by “Banksy of the internet” startup MSCHF, while this one is run by Donaldson’s manager Night Media), Feb. 19’s won’t simply ask players to keep their fingers still on their phones. At regular intervals, they’ll have to move in specific ways to prove they are indeed a real, conscious human who’s in it to win it.

Finger on the App is based on the “last person to stop doing this thing wins the prize” contests that make up a significant portion of Donaldson’s YouTube content. It’s also the first project to emerge from the 50-person development team at his nascent tech company, Beast Interactive Games.

It is not, however, Donaldson’s only entrepreneurial venture. Last week, he launched delivery-only, fast-food brand MrBeast Burger–and shortly after tweeted that he’ll debut another business Jan. 15.

Share
Published by
James Hale
Tags: mrbeast

Recent Posts

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

2 days ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

2 days ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

2 days ago

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

2 days ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

3 days ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

3 days ago