Reebok Sits Down With Hit YouTube Franchise ‘Hot Ones’ For Footwear, Apparel Collaboration

By 11/06/2020
Reebok Sits Down With Hit YouTube Franchise ‘Hot Ones’ For Footwear, Apparel Collaboration

Hot Ones, the Complex Networks-owned digital series whereby celebrities are questioned by host Sean Evans while eating spicy chicken wings, is getting into the shoe game.

The franchise has teamed with Reebok for its first-ever footwear and apparel collection, dropping on the Reebok website on Nov. 19. In keeping with the Hot Ones show premise, the collection will comprise three different Reebok shoe models in three different colorways, each named after a different hot sauce strength (mild, medium, and hot).

The Club C Mild features green lacing and a Hot Ones co-branded heel, while the Classic Leather Mediums feature chicken wing soles and orange lacing — with both priced at $100. The Shaqnosis Hot, priced at $160, features fire-red lacing. The Reebok x Hot Ones collection also comprises unisex T-shirts with crossover graphics in red and black (pictured below), and shoes will ship in custom packaging with tissue paper that is designed to be cut out and used as a bib.

Hot Ones has spawned a number of product releases — including a tabletop game and branded hot sauces — though this marks its foray into footwear. That said, shoes don’t necessarily mark a curveball for parent brand Complex, which produces a number of shows about sneaker culture, including its YouTube smash Sneaker Shopping, which features excursions to the shoe store with host Joe La Puma and celebrities.

Hot Ones has produced 200 episodes to date across 13 seasons. The First We Feast channel, where the show lives, has amassed 9.4 million subscribers and over 1.6 billion lifetime views.