YouTube

“Baby Shark” Overtakes “Despacito” To Become YouTube’s Most-Watched Video Of All Time

Baby Shark” is now the biggest thing on YouTube.

Early this morning, the official music video for South Korean educational company Pinkfong’s cover of the track surpassed longtime view count dominator “Despacito” to become YouTube’s most-watched upload of all time. At press time, it has reeled in more than 7,042,000,000 views, while “Despacito” has just over 7,038,000,000.

Subscribe to get the latest creator news

Subscribe

The music video for “Despacito” by Luis Fonsi ft. Daddy Yankee (and notably not featuring Justin Bieber; that version is a remix) had been YouTube’s most-watched offering since 2017, the year it premiered. It became the site’s first upload to hit 3 billion (2017), 4 billion (also 2017), 5 billion (2018), 6 billion (2019), and 7 billion (last month) views. Other videos, like the minute-and-a-half-long “Baby Shark” and the official version of Ed Sheeran’s “Shape of You,” also hit these milestones, but always lagged several billion views behind “Despacito.”

That changed in recent weeks, according to FlareTV

, the YouTube channel started by two Canadian teenagers in 2018. The channel’s original purpose was to host a 24/7 live feed showing the subscriber counts of PewDiePie and T-Series; now it hosts a number of other, similar broadcasts, including one tracking the view counts of “Baby Shark” and “Despacito.”

FlareTV–which has 2.34 million subscribers–says it began broadcasting that battle Sept. 23, after noticing “Baby Shark” had “recently been gaining over 10,000,000 views per day” and was nipping at “Despacito’s” heels.

We’re not certain what caused the sudden surge in views for “Baby Shark” (and, in turn, for Pinkfong; the company’s channel jumped to 800+ million views in both September and October). It is worth noting that on Oct. 6, “Baby Shark” surfaced in news headlines: charges had been laid against three former jail employees accused of playing the song on repeat as a way to torture inmates.

Share
Published by
James Hale

Recent Posts

Have you heard? A ‘Dead Meat’ meetup, Jake Paul’s re-raise, and the TikTok farlands.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

4 hours ago

YouTube Shorts has a new look that removes distractions and dislikes

It's hard to believe it's already been more than five years since YouTube Shorts was…

6 hours ago

Twitch partners with Soundcloud to put a new spin on DJ sets

Both YouTube and TikTok have flexed their music industry muscles by attaching their names to star-studded…

7 hours ago

Second Rodeo’s Scott Brown says a new age of creator-fronted scripted content is here–and vertical microseries like Playback are leading the charge

With microseries drawing big attention and big investment from startup studios and legacy entertainment entities…

23 hours ago

YouTube creator content now appears in 25% of AI chatbot responses

According to new research from Jellyfish, creators are becoming vital sources for AI chatbots, whether they…

1 day ago

The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.

On June 13, the New York Knicks ended a 53-year title drought by defeating the San Antonio Spurs…

1 day ago