Select Management Signs 7, Including Daddy-Daughter Duo Nick & Sienna, TikToker Ben De Almeida

Digital talent firm Select Management Group has added to its roster today with a number of BIPOC and health-focused creators, the company announced.

Select, which focuses on unlocking monetization opportunities for talent beyond their social platforms — via premium content, brand deals, and entrepreneurial ventures — last signed upwards of 12 clients in June.

The latest additions include: daddy-daughter duo Nick & Sienna (pictured above), mom and makeup vlogger Nitra, registered nurse and TikTok dancer Miki Rai, TikToker Ben De Almeida, DIY YouTuber XO, MaCenna, LGBTQ+ YouTube creator and singer-songwriter Ally Hills, and LGBTQ+ family vloggers Abbie & Julia Ensign.

Select’s current roster includes: Gigi Gorgeous, Tyler Oakley, Amanda Steele, and Eva Gutowski. Recent client ventures include Andrea Russett‘s debut single and music video for “Darkest Hour,” Sarah Cheung’s launch of her Sacheu Beauty brand, and Tess Christine’s Backyard Roses fashion company.

“We’re proud of our team’s continued innovation and resilience during these challenging times to find rising talent, positioning us at the forefront of traditional and digital entertainment,” Select’s partners — including Lisa Filipelli, Scott Fisher, Amy Neben, and Adam Wescott — said in a joint statement. “We’ve identified new content categories including health experts and even former airline employees who all share a passion for creating accessible content.”