Snapchat To Introduce ‘Bitmoji TV’, Fully-Animated Cartoons Starring Users’ Bitmojis

A major Snapchat update next month will give Bitmojis center stage.

The app is introducing Bitmoji TV, a fully animated, regularly updated cartoon series that will star users’ self-styled Bitmojis and those of their friends. (For those not in the know, Bitmojis are full-body, highly customizable avatars.) Potential installments will feature Bitmojis as a starship crew, as secret agents, falling in love with robots, and becoming zombies, TechCrunch reports. While the themes of the episodes will be universal, each individual users who clicks into a Bitmoji TV episode will see their personalized Bitmoji in the starring role.

Snapchat dropped a trailer for the series, offering a glimpse at its expressive animation style:

This is the first major update Bitmojis have gotten since early 2018, when Snapchat vastly increased users’ personalization options. Snapchat first rolled Bitmojis out in July 2016, after buying parent company Bitstrips

for a reported $64 million. As the ‘Bitstrips’ name suggests, Snapchat has mostly produced comic strip-style content–and some stickers–for Bitmojis thus far.

We know Bitmoji TV will debut in February, and will appear in users’ Discover tabs. But other details, namely how long episodes will be and how often they’ll drop, are not yet available. TechCrunch also asked Snapchat whether it has brought on any talent to produce installments, and whether Bitmoji TV will run ads, but the company declined to comment.

Users who are on mobile and want Bitmoji TV to be served at the top of their Discover page once it’s available can subscribe to its Snapchat Show page here.