The YouTube algorithm is in constant flux, but structurally it’s remained very consistent since the switch from ‘Views’ to ‘Watch Time.’ This means that large data sets can give us big insight into what content is getting the most exposure on the platform.
In Cracking YouTube 2020, we at Little Monster look at those big data sets. This report sees us analyze 200,000 videos from 20,000 channels to see what they tell us about…
You can watch me present this report at VidCon 2019 on the industry track, or check out the full report below.
It's official: Backrooms is a box office sensation, and a new era of creator filmmaking…
"Not to be too on the nose, but we like trying new things." That's Zach…
YouTube's most famous creator septet is becoming a sextet. In a video uploaded on May…
As our industry becomes ever more populated by experts, and in the absence of collaborative…
With the amount of attention audio content is getting lately, we might as well rebrand…
Each week, we handpick a selection of stories to give you a snapshot of trends,…