Digital Brand Architects Signs Beauty Creator Arnell Armon (Exclusive)

Digital Brand Architects — the UTA-owned digital talent management agency that focuses on beauty, fashion, and lifestyle influencers — has added Arnell Armon to its illustrious roster.

Armon has amassed 504,000 YouTube subscribers on the strength of her beauty videos, as well as her honest conversations with fans through a series dubbed #AskArnell. She also counts 502,000 followers on Instagram. Armon, who is of African-American and Mexican descent and who has been on YouTube for roughly five years, is also the identical twin sister of fellow beauty vlogger Alissa Ashley (1.9 million subscribers).

DBA will represent Armon in all aspects of her career. She has already worked with top brands on sponsored videos, including Neutrogena, Smashbox, Covergirl, and Macy’s.

DBA is led by CEO Raina Penchansky, and today counts 140 clients. In 2015, the company launched Digital Brand Products (DBP) to help its clients develop, manufacture, and sell their own merch. The company also operates a podcast studio, which focuses on championing female voices, called Dear Media (DM).

“Arnell has built an incredible and engaging community online, both through her expertise in beauty and her open and honest relationship with her fans,” DBA partner and EVP Vanessa Flaherty tells Tubefilter. “We’re excited to build on these attributes and leverage DBA’s brand-building expertise to expand Arnell’s profile and develop industry-leading partnerships and exciting new product ventures for her.”