Even casual David Dobrik viewers know about the massively popular vlogger’s affinity for Chipotle — frequently delivered by his assistant while out and about filming Vlog Squad shenanigans.
Now, the 22-year-old stands to profit from his obsession with the fast-casual Mexican chain via a brand deal to fete National Burrito Day — a curious holiday whose origins appear to be unknown.
Beginning today in the Chipotle app, the restaurant will let fans order the same chicken burrito that Dobrik favors: complete with brown rice, black beans, tomato salsa, extra corn, light cheese, and a side of guacamole — coming in at a a cool 1,310 calories. And when customers order the Dobrik burrito — which Chipotle has dubbed the official ‘National Burrito Day burrito’, whatever that means — on the Chipotle app, Chipotle.com, or Doordash, they will receive free delivery. Dobrik’s burrito is priced at $9.80, though Chipotle will also offer free delivery on any order over $10.
The Dobrik Burrito will stick around as a preconfigured menu item through Sunday, Chipotle says.
“We know a few things about burritos at Chipotle and we think that ultimately, National Burrito Day is about celebrating those who love burritos,” Chippotle CMO Chris Brandt said in a statement. “By making David’s order a digital exclusive, we’re able to celebrate one of our favorite days with his fans everywhere in a unique and personal way.”
Dobrik, who counts 11.8 million subscribers, recently made headlines for winning a Nickelodeon Kids’ Choice Award in the ‘Social Star’ category.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
As the value of sports broadcast packages continues to rise, TikTok has struck multiple deals that…
YouTube has continued an annual tradition by issuing a report that breaks down its contributions to…
Would you pay 40 bucks to meet an anime girl? Hololive is looking to cash…
After the success of The Backrooms and Obsession, horror fans are wondering how deep the creator rabbit hole…
It's been nearly 100 years since Disney released its first short film, and the Mouse House is…