YouTube

YouTube Vets Shane Dawson, KSI Both Surpass 20 Million Subscribers

After launching his channel roughly a decade ago, Shane Dawson remains one of the platform’s most influential creators today, with long-form programming that has served to re-imagine the bounds of what a YouTube video can be.

On Saturday, Dawson, 30, ticked off his latest accomplishment, surpassing 20 million subscribers — a feat he celebrated with cake and diet rootbeer while slogging away at his next project, Conspiracy Series. “My heart is gonna burst,” he tweeted. “Thank you guys for supporting my channel for so long and for changing my life. Editing today is gonna be even more inspiring.” He also thanked his filmmaking partner Andrew Siwicki and his boyfriend Ryland Adams.

Dawson wasn’t the only creator to hit 20 million subscribers over the weekend — a feat that has only been managed by 76 channels to date: Olajide ‘KSI’ Olatunji

also crossed the milestone yesterday. Twenty-five-year-old Olatunji has been on YouTube for roughly eight years, and made waves last year with a high-profile boxing match against fellow star Logan Paul, which ended in a draw. After rising to fame on the strength of his gaming acumen, KSI has subsequently forayed into successful music and acting ventures.

Subscribe to get the latest creator news

Subscribe

It’s worth noting that YouTube doesn’t offer a special reward for creators who hit 20 million subscribers — though it does furnish a Diamond Play Button after creators have surpassed 10 million subscribers. When Felix ‘PewDiePie’ Kjellberg hit 50 million subscribers in 2016, YouTube bestowed its most-subscribed star with a custom ‘Ruby Play Button’ molded in the shape of a ‘Bro Fist’ — Kjellberg’s channel logo of sorts.

Share
Published by
Geoff Weiss

Recent Posts

Have you heard? MrBeast ties the knot and Theorist Media pushes for a union.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

17 hours ago

YouTube adds “one of the most requested features” on Shorts: Custom thumbnails

In a tweet published on July 24, YouTube CEO Neal Mohan delivered an announcement many creators…

18 hours ago

From its storefronts to its feeds, Facebook is becoming more like TikTok

Changes are coming to Facebook, and the platform's parent company seems to be drawing influence…

19 hours ago

Will Americans pay for microdramas? TikTok is about to find out.

If you hear someone talking about TikTok's LimeShorts, they're probably not referring to a pair of bright…

2 days ago

MasterCard joins other traditional financial firms by banking on creators

MasterCard is cultivating trust with creators by giving them their own debit card. In partnership with Manifest…

2 days ago

Paced by live sports, YouTube ad revenue rises 13% year-over-year

Three days after the 2026 FIFA World Cup concluded, Alphabet reported its quarterly earnings, and that particular sporting…

2 days ago