Twitch

Twitch Brings On New Chief Revenue Officer Walker Jacobs

Twitch is getting a new chief revenue officer. The company’s current longtime CRO, Jonathan Simpson-Bint, who had been with Twitch since 2011, will be replaced by newcomer Walker Jacobs beginning Dec. 3.

Jacobs joins Twitch from media brand Fandom (née Wikia), where he was chief operating officer of the site that boasts 200 million unique monthly viewers and has raised a whopping $145.4 million to date. Prior to his time at Fandom, Jacobs was president and chief revenue officer at Clear Channel Outdoor, and prior to that was executive vice president at Turner Broadcasting System, where he led sales and marketing for its Turner Digital division (which at the time was home to the first iteration of Super Deluxe).

“Twitch is uniquely positioned to help marketers connect authentically and interact with audiences,” Jacobs said. “At any given moment, more than a million people are on Twitch. The audience is huge and growing — they’re young, influential, difficult to reach, and deeply engaged.”

Subscribe to get the latest creator news

Subscribe

Jacobs, who will report to Twitch’s chief operating officer Sara Clemens, added that he thinks the “live aspect” of Twitch gives marketers opportunities to “bring new products, formats, and experiences” to its users.

He is the latest in a string of recent executive onboardings at the streaming giant. In September, Twitch brought on Katrina Jones as its first-ever head of diversity and inclusion, hired Michelle Weaver as its new chief financial officer, and named Sudarshana Rangachary its new chief human resources officer.

Share
Published by
James Hale
Tags: twitch

Recent Posts

Have you heard? It’s science time, college football on YouTube, and “copium” for the dictionary.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

Oh Canada! YouTube’s nine-project creator programming slate takes it north of the border.

YouTube didn't just use the Toronto International Film Festival (TIFF) to premiere new projects helmed by creators. It…

2 days ago

What if livestreamers could do product placement without real products?

Live content drives sales. From street hawkers of ancient times to QVC hosts to lightning-fast,…

2 days ago

After working with Congressional reps, the Creators Caucus heads to the Senate

What can creators accomplish when they lobby the U.S. Senate? We're about to find out.…

2 days ago

Whatnot says its new terms include “the lowest commission rates in the industry”

Whatnot just made a compelling offer to its community: The more they sell, the bigger their…

3 days ago