Socially-Conscious Facebook Video Giant ‘ATTN:’ Raises $15 Million, Led By Evolution Media

Digital publisher ATTN:, a Los Angeles-based media upstart that has accrued billions of monthly views of its socially-conscious and politically progressive human interest videos on Facebook and other platforms, has raised $15 million.

The Series C funding round was led by Evolution Media — an investment firm co-founded by TPG Growth and renowned talent agency CAA. As part of the investment, TPG Growth founder and managing partner Bill McGlashan will join ATTN:’s board, The Hollywood Reporter reports.

ATTN: was founded in 2014 and has pivoted in recent years away from written editorial works toward premium video series that it is ultimately looking to distribute on linear television. The infotainment giant counts more than 6 million fans on Facebook — its largest distribution platform by a landslide. Prior to its most recent funding round, ATTN: had raised a total of $22.1 million — with its last round in 2016 for $18 million also being led by Evolution.

Matthew Segal, who co-founded ATTN: with Jarrett Moreno, tells the Reporter that the investment “is an up round raised at a premium to our last round,” though he declined to disclose the company’s current valuation.

Notable ATTN: content ventures include Joe Biden’s recently-announced IGTV series Here’s The Deal, and Zooey Deschanel’s Your Food’s Roots for Facebook Watch. On the TV front, where new funds are being allocated, the company struck a co-production deal with ABC News last summer. It is also currently developing a linear adaptation of the Nev Schulman-hosted America Versus — which compares the way of life in America to that of other countries — in partnership with Paramount Television. ATTN: also has a Showtime series in the works that will be a “news magazine”-style series in the vein of 60 Minutes.