With a notable faction of the YouTube beauty community is in implosion mode, Netherlands-based creator Nikkie De Jager — who is far removed from the latest bout of drama — has just released a new product collaboration with indie beauty brand Ofra.
It’s De Jager’s third outing with the Florida-headquartered cosmetics upstart, and comprises two outer space-themed, duochrome highlighters in a collection called Electro Glaze. Space Baby features shifting blue and lilac tones, while Cloud 9 hues more pinky-peach. Each is priced at $35. (De Jager’s first collaboration with the brand comprised three liquid lipsticks and a universal highlighter, and her second was dubbed Glow Baby Glow, also comprising several highlighters and liquid lips).
De Jager, 24, unveiled the highlighter in a video yesterday on her channel (below), which counts upwards of 10.7 million subscribers. The products are available right now on Ofra’s website.
“Every time we do this, it’s so surreal,” De Jager said. “Thank you for giving me these opportunities and for having my back and supporting me.”
Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…
Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…
The latest product backed by Night's venture studio emerged out of a partnership between the creator…
Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…