While YouTube continues to take steps to ensure consumers, brands, and concerned citizens that the children’s section of its video platform is, well, kid-friendly, SuperAwesome continues to make kid-safety its top priority. The latest initiative launched by the so-called “kidtech” company is an in-house video player, which is completely family-friendly and embeddable across the web.
According to TechCrunch, SuperAwesome launched its video player in response to requests from its brand partners. As a result, the player is not yet available to the general public. “The demand for [the video player] has come directly from our customers and the player has been in beta testing for a while,” SuperAwesome CEO Dylan Collins told TechCrunch.
Among other features, the player does not collect data from its young viewers, and the publishers who employ it can manage the videos they post through SuperAwesome’s Popjam app.
This is not the first tool SuperAwesome has launched in order to ensure the maximum level of brand safety for its clients. Its Kidfluencer network connects advertisers to brand-safe creators, and its SafeFam certification course helps creators understand what it means to be both kid-safe and brand-safe.
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