Addition, the digital talent management firm that reps the likes of Justine Ezarik, Joey Graceffa, and Nadeshot, is expanding its roster with a trio of signings in the lifestyle space.
Addition has pacted with Aaryn Williams (236,000 subscribers), Ally ‘FashionByAlly’ Chen (800,000 subscribers), and Jennifer ‘JenerationDIY’ Zhang (1.6 million subscribers). In order to oversee the new signings, Addition — which forges sponsored content deals for clients and helps develop original programming (including Threadbanger’s Man Vs House and Graceffa’s Escape The Night) — has promoted two veteran staffers. Nilou Mirfakhrai has been named talent manager, while Justin Miclat has been named partnerships manager.
Williams is an Austin-based mother of two and former Big Brother contestant who chronicles her life as a momand entrepreneur, while Silicon Valley-based Chen seeks to empower viewers through her DIY videos, life hacks, fashion, and travel vlogs. Finally, Zhang has amassed nearly 2 million fans on the strength of her music and lifestyle videos.
Addition is led by chief talent officer Petar Mandich and CEO Nancy Tamayo.
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